Insights from Integral
and advertising industry thought leaders

Integral Dialogue.

Latest Blog Entries

How Does it Work?
Mon, 2014-03-17 10:41

How does digital ad fraud occur?

Back To The Basics
Mon, 2014-03-17 10:29

Digital fraud is not: web crawlers, poor viewability, collisions.

An Advertising Industry Epidemic
Wed, 2014-03-12 11:05

Digital ad fraud occurs across the industry and affects everyone from exchanges to networks, and publishers.

Digital Fraud: Who Are The Participants?
Tue, 2014-03-11 14:02

Fraud is a growing issue in the digital advertising industry today, but very few are aware of the participants.

Integration with Invite DoubleClick Bid Manager (DBM)
Tue, 2013-08-13 12:41

It's been an exciting summer for Integral Ad Science, and we wanted to fill our readers in on one of the bigger projects we've been working on. We are proud to say that Integral's pre-bid targeting solutions for Brand Safety, Suspicious Activity Detection and Ad Viewability are now built into the Invite DBM platform. That means that all RTB line items can utilize pre-bid targeting for media quality from Integral Ad Science (formerly AdSafe) via Intergral Ad Science’s API.

How Publishers Can Avoid Fraud
Thu, 2013-07-25 11:30

Fraud is a major issue in the digital advertising industry today and many people are asking "What can publishers do about it?" The answer lies in common sense.

Pig and Joining Data
Tue, 2013-06-18 10:47

At Integral, we are avid users of Pig, a query language built on top of Hadoop.  We use Pig regularly for both production aggregation jobs and data analysis and well as quick, ad-hoc investigation.  Counterpart to Pig, another SQL-like query language for Hadoop is Hive.  We chose Pig at Integral due to its more flexible, scripting-like syntax but both have strong support in the Hadoop community.

30 days, almost 71 Billion calls!
Wed, 2013-06-12 15:08

Today marks the day where can officially say that Integral handles over 70 Billion calls to our system over a month! Several of us remember the days of 125 million calls a day, and the celebrations over those numbers. We hit 1 billion daily calls to the system in October 2011, and now we're approaching 2.5 Billion, with 3 Billion on the horizon! Congrats Integral Team! 

The Builder Pattern
Mon, 2013-06-03 15:05

Whenever working on a large project, leveraging design patterns to efficiently organize and manipulate data can be a huge boon to engineering productivity. Whether they improve code legibility or simplify code architecture, such patterns make the system in question more robust, extensible, and ultimately help reduce the number of maintenance headaches caused by both new and existing features alike. Today I’m going to write about one of my favorites, the “Builder” pattern. 

The Hardware Business
Wed, 2013-05-29 10:25

Not long ago I had a conversation with the CEO of a software provider.  His company had recently started offering their service as an appliance.  When I noted that his hardware support is simply Dell Support, his reply was "You are right; we don't want to be in the hardware business."

He is wrong.  He is already in the hardware business, whether he wants to be or not.  

So are we.