Zabbix has been my monitoring system of choice over the past 5 years as I've helped grow numerous infrastructures for multiple start-ups. There are many, many monitoring solutions available (nagios, cacti, zenoss, just to name a few) but Zabbix remains my favorite for its out of the box features and all-around usefulness.
"In the beginner's mind there are many possibilities, in the expert's mind there are few." —Shunryu Suzuki
There's no substitute for an open mind when working with data. Without fresh eyes and perspectives, it's easy to miss those key patterns that hide in plain sight. However, you also need expertise to understand data and make decisions—all without reinforcing preconceptions and biases. This is where so-called design thinking steps in.
In the last few days we've seen several announcements about a "new form" of ad fraud that is plaguing our industry. These announcements point to tactics like hiding ads within iFrames on pornographic sites and fraudulent impressions tied to copyright infringement sites. The reality is, this is old news.
Conference season continues this week with Integral at Digital Hollywood Spring, April 29th - May 2nd, 2013 at the Ritz Carlton Hotel in Marina del Rey. Our CRO Mike Iantosca will jump into ThinkTank Day on Thursday May 2nd, speaking on a panel around advertising analytics and contextual media.
We're excited to head out to San Francisco next week for ad:tech SF and Ad Exchanger's Programmatic I/O conference.
Fraud was the hot topic last week, with multiple publications reporting on the most suspicious publishers on the web. At Integral, we’ve understood the importance of this issue for some time now. We were the first to uncover a click fraud ring in early 2011, and have been developing actionable suspicious activity solutions for over a year. Recent press has raised a lot of awareness about suspicious activity and as an industry we need to act now – with both the buy-side and sell-side able to contribute to the solution.
This week's Techie guest blog post is from Geoff Davies, our Senior Java Engineer, about the virtues of an old standard in the UNIX command line, AWK.
A guest blog by our system architect, Aash Deacon, on big memory tech from Terracotta and its implementation.
The IAB Annual Leadership Meeting is one of the most important events of the year, bringing together senior leaders to tackle the advertising industry's most pressing challenges and opportunities. For the second consecutive year, we're proud to be an official sponsor of the sold-out event, which takes place in Phoenix from February 24-26.