It's been an exciting summer for Integral Ad Science, and we wanted to fill our readers in on one of the bigger projects we've been working on. We are proud to say that Integral's pre-bid targeting solutions for Brand Safety, Suspicious Activity Detection and Ad Viewability are now built into the Invite DBM platform. That means that all RTB line items can utilize pre-bid targeting for media quality from Integral Ad Science (formerly AdSafe) via Intergral Ad Science’s API.
Fraud is a major issue in the digital advertising industry today and many people are asking "What can publishers do about it?" The answer lies in common sense.
At Integral, we are avid users of Pig, a query language built on top of Hadoop. We use Pig regularly for both production aggregation jobs and data analysis and well as quick, ad-hoc investigation. Counterpart to Pig, another SQL-like query language for Hadoop is Hive. We chose Pig at Integral due to its more flexible, scripting-like syntax but both have strong support in the Hadoop community.
Today marks the day where can officially say that Integral handles over 70 Billion calls to our system over a month! Several of us remember the days of 125 million calls a day, and the celebrations over those numbers. We hit 1 billion daily calls to the system in October 2011, and now we're approaching 2.5 Billion, with 3 Billion on the horizon! Congrats Integral Team!
Whenever working on a large project, leveraging design patterns to efficiently organize and manipulate data can be a huge boon to engineering productivity. Whether they improve code legibility or simplify code architecture, such patterns make the system in question more robust, extensible, and ultimately help reduce the number of maintenance headaches caused by both new and existing features alike. Today I’m going to write about one of my favorites, the “Builder” pattern.
Not long ago I had a conversation with the CEO of a software provider. His company had recently started offering their service as an appliance. When I noted that his hardware support is simply Dell Support, his reply was "You are right; we don't want to be in the hardware business."
He is wrong. He is already in the hardware business, whether he wants to be or not.
So are we.
Zabbix has been my monitoring system of choice over the past 5 years as I've helped grow numerous infrastructures for multiple start-ups. There are many, many monitoring solutions available (nagios, cacti, zenoss, just to name a few) but Zabbix remains my favorite for its out of the box features and all-around usefulness.
"In the beginner's mind there are many possibilities, in the expert's mind there are few." —Shunryu Suzuki
There's no substitute for an open mind when working with data. Without fresh eyes and perspectives, it's easy to miss those key patterns that hide in plain sight. However, you also need expertise to understand data and make decisions—all without reinforcing preconceptions and biases. This is where so-called design thinking steps in.
In the last few days we've seen several announcements about a "new form" of ad fraud that is plaguing our industry. These announcements point to tactics like hiding ads within iFrames on pornographic sites and fraudulent impressions tied to copyright infringement sites. The reality is, this is old news.
Conference season continues this week with Integral at Digital Hollywood Spring, April 29th - May 2nd, 2013 at the Ritz Carlton Hotel in Marina del Rey. Our CRO Mike Iantosca will jump into ThinkTank Day on Thursday May 2nd, speaking on a panel around advertising analytics and contextual media.