Board of Advisors

Helene Monat

Helene is a Co-Founder, and the prior CEO of Integral. Previously, she was the President of Catalina Marketing, the first data marketing company to leverage bar scan data at scale, and one of the original behavioral targeting companies. While at Catalina, Helene led sales efforts, growing revenue from $2 million to IPO. Today Catalina has 1,200 employees in 9 countries and supports data-driven real-time transactions in approximately 50,000 stores. Catalina has been recognized by Ad Age as one of the 100 most important media companies in the world and was taken private in 2007 by Hellman and Friedman in a transaction valuing Catalina at $1.7 billion. 

After leaving Catalina, Helene was recruited by Lazard Frères to turn around one of their troubled portfolio companies, MTS. As CEO, starting with a staff of five people just after the 2001 recession, Helene quickly grew MTS to $50 million in profitable revenue serving 200 pharmaceutical brands. In 2008, Helene led the transaction bringing WebMD into the firm as a minority investor. 

Helene is also a Board Director for HealthiNation, a digital video media company that provides premier content videos, specializing in Health, Wellness, Patient Education and Lifestyle content. Helene is on the Advisory Board of LiftDNA, an early stage company that provides Publishers with services for Revenue Optimization.


Jim Friedlich

Jim Friedlich is a partner at Zelnick Media, focusing on investments in business information, business services and digital media. Prior to joining ZelnickMedia in 2001, he held a series of senior executive positions at The Wall Street Journal overseeing global sales, marketing, and business development for Dow Jones’s online, print, event and TV properties.


Professor Panos Ipeirotis

Panos is an Associate Professor at the Department of Information, Operations, and Management Sciences at Leonard N. Stern School of Business of New York University. His recent research interests focus on crowdsourcing. He was an organizer of the Conference on Human Computation (HCOMP 2009 and HCOMP 2010), which focused on various variations of crowdsourcing. He received his Ph.D. degree in Computer Science from Columbia University in 2004, with distinction. He has received two Microsoft Live Labs Awards, two Best Paper awards (IEEE ICDE 2005, ACM SIGMOD 2006), two Best Paper Runner Up awards (JCDL 2002, ACM KDD 2008), and is also a recipient of a CAREER award from the National Science Foundation.


Geraldine Laybourne

Geraldine is the co-founder of Oxygen Media, a 24-hour cable television network for young women. She served as chairperson and CEO of Oxygen Media until she sold it to NBC Universal in 2007. She served as president of Disney/ABC Cable Networks (from 1996-1998) where she ran cable programming for the Walt Disney Company and its ABC subsidiary. She also led the team that created Nickelodeon and Nick-at-Nite in the 80s and 90s. Geraldine was ranked No. 1 among the 50 most influential women in the entertainment industry by The Hollywood Reporter in 1996 and named one of the 25 Most Influential People in America by Time magazine that same year.


Nishant Mani

Nishant is the VP of Marketing & Partnerships at Dashlane. Prior to Dashlane, he served as the Chief Marketing Officer and the VP of Marketing at Yext, Inc, creating their targeted customer acquisition engine as well as building the brand for their new flagship local search product for businesses. Before Yext, Nishant ran online advertising for Capital One’s US Card businesses, with a focus on lead generation, direct marketing and acquisitions. He has extensive experience with data-based online advertising solutions and analytics and has partnered with many established and emerging digital firms. Prior to his online life at Capital One, he gained rigorous expertise in the company’s information-based strategy across many lending practices. He has also conducted multiple engagements in the entertainment industry in companies such as MTV Networks, Warner Music and Sony BMG, focusing on business development and digital strategy.  


Professor Joseph Plummer

Joseph is an adjunct professor of marketing in the Columbia Business School and Senior Associate at Olson Zaltman Associates. He is the co-author of The Online Advertising Playbook, focusing on the emergence of the Internet as a marketing platform. Prior to taking an academic title, Joseph was Executive Vice President, Director of Research and Insight Development for The McCann Worldgroup, and a member of the firm’s Executive Committee and Board of Directors. Before this, he was Director of Brand Strategy on global accounts for The McCann Worldgroup. His responsibilities included helping global clients develop brand vision and values, creating growth strategies for the future and developing communication strategies to build brand equity. Prior to joining McCann-Erickson in 1997, Joseph was Vice Chairman and Worldwide Planning Director at DMB&B advertising and a member of the DMB&B Board of Directors and the Executive Committee. 


Professor Foster Provost

Foster is a Professor and NEC Faculty Fellow at the NYU Stern School of Business and a Paduano Fellow in business ethics. His research and teaching focuses on data mining, machine learning, network analysis, and social-network marketing. He previously was Editor-in-Chief of the journal Machine Learning and Program Chair of the ACM KDD conference. Professor Provost’s research, which has been the basis for several NYC-based startups, focuses on data science—especially predictive modeling based on consumer behavior data for marketing and advertising applications, and the application of micro-outsourcing systems (e.g. Mechanical Turk) to enhance predictive modeling. Previously, he studied predictive modeling for many business applications including fraud detection, counterterrorism, network diagnosis, and more. Professor Provost’s work has won (among others) IBM Faculty Awards, a President’s Award at NYNEX Science and Technology, Best Paper awards at KDD, including the most recent Best Industry Paper, and the 2009 INFORMS Design Science Award. 


Julie Roehm

Julie Roehm is the "Chief Storyteller" and SVP of Marketing at SAP. Julie has worked as a marketing strategy consultant in all industries and segments to provide strategic insight, planning and execution particularly in the areas of marketing, new media, insight and positioning. She is a frequent contributor on Fox Business News regarding consumer insights, marketing strategies and performance results. Previously, she served as the Senior Vice President of Marketing Communications for Wal-Mart Stores, and as the Global Director of Marketing Communications for Chrysler Group, responsible for all branded marketing for the Chrysler, Jeep and Dodge brands. 


Vivek Shah

Vivek is the Chief Executive Officer of Ziff Davis Media, Inc, a digital media company specializing in the technology market. Prior to this position, he was Group President, Digital at Time Warner Inc. During his 15-year tenure at Time Warner Inc., Mr. Shah oversaw some of the company’s largest digital properties, including, and; served as the President of Fortune and Money magazines; he was the chief architect of, the web’s largest financial publisher. Mr. Shah has been named Online Publisher of the Year by MIN and Innovator of the Year by BtoB's Media Business. He was also named to Folio Magazine’s Thirty under 30 list and Crain’s Forty under 40 list.