News & Press

Why Isn’t Mobile Advertising Held to the Same Standards as Display Advertising?

April 14, 2014 -- Integral's VP of Marketing Avi Goldwerger shares her take on mobile and why we need consistent measurement standards across channels

Click Fraud And How To Detect It

April 14, 2014 -- Integral's UK Managing Director Niall Hogan shares insights on click fraud detection with Exchangewire

Nielsen And Integral Ad Science Expand Their Ad Viewability Partnership Beyond The US

March 31, 2014 -- TechCrunch's Anthony Ha reports on Nielsen and Integral's expanding viewability partnership

Nielsen and Integral Ad Science Launch Nielsen Online Campaign RatingsTM Viewability Globally

New York, NY – March 31, 2014 – Nielsen, a leading global provider of information and insights into what consumers watch and buy, and Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced a deal to expand their relationship. Integral Ad Science will now power viewability measurement within Nielsen Online Campaign Ratings in markets around the globe.

Making Viewability A Collaborative Effort

March 25, 2014 -- Integral's CEO Scott Knoll's on tackling viewability in online advertising

Integral Ad Science Expands Internationally, Opening Offices in Germany and Singapore

New York, NY – March 3, 2014 – Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced the opening of offices in Germany and Singapore. The company has hired Olaf Mahr in Germany and Stephen Dolan in Singapore to lead Integral's international expansion while managing the growing demand for its industry-leading solutions for brand safety, viewability, fraud, and media quality and supporting the needs of current customers.

Progress On The Trade Body Front

February 28, 2014 -- MRC and ABCe accreditation is very important. There are many vendors in the tech space that claim that they can do everything. Unfortunately, some suppliers are over-claiming, leaving marketers having to muddle through the “smoke and mirrors”. Accreditation at least puts some standards in place.

Integral Ad Science Releases Q3-Q4 2013 Semiannual Review and Analysis of Media Quality Across the Display Ad Industry

New York, NY – February 27, 2014 – Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced the results of its Q3-Q4 2013 Semiannual Review, which provides key findings on media quality themes across the digital advertising industry. The results highlight significant improvements in media quality, with ad viewability and brand safety increasing, while media quality problems such as fraud, ad clutter and ad collisions decreased.

Identifying quality impressions

February 19, 2014 -- Integral's UK Managing Director on managing industry standards and best practice for online advertising

Integral Ad Science Buys Simplytics, Adding Mobile Ad Fraud Verification

February 11, 2014 -- AdExchanger's Judith Aquino covers Integral's acquisition of UK based firm Simplytics