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Integral Ad Science Announces Industry’s First Pre-Bid Fraud Detection Solution Enabling Brands to Avoid Fraudulent Inventory
April 25, 2013 – Integral’s Suspicious Activity Detection product, released in 2012 to help the industry solve what AdWeek recently cited as a $400M annual problem, scores web pages to determine the risk of fraudulent or deceptive activity and proactively blocks ads in real time, before they appear on highly suspicious pages.
Integral Ad Science Announces Results of its Semiannual Review and Analysis of the Display Ad Industry for Q3-Q4 2012
February 14, 2013 – Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced the results of its Q3-Q4 2012 Semiannual Review, which represents key findings on media quality themes across the digital advertising industry. For the first time, the review includes insights from Integral’s proprietary TRAQ score—a single holistic metric that enables media buyers and sellers to determine the overall quality of each ad placement and how this impacts consumer engagement.
Integral Ad Science Names Niall Hogan as UK Managing Director
February 5, 2013 – Integral Ad Science, media valuation platform, today announced that it has appointed Niall Hogan as its new United Kingdom managing director to lead the expansion of its business in the UK and across Europe.
AdSafe Media Rebrands as Integral Ad Science
Nov 29, 2012 - AdSafe Media, a recognized leader in proactive brand safety and viewability products for online advertisers, today announced that it has rebranded as Integral Ad Science. Integral is redefining the way advertisers and publishers buy and sell media both directly and in the rapidly growing programmatic (RTB) arenas.
AdSafe Media Named 2012 Product of the Year by the Business Intelligence Group
Oct 1, 2012 - The Business Intelligence Group, hosts of the 2012 BIG Awards, today named AdSafe Media Product of the Year for 2012 in the Professional Services industry. The BIG Awards specialize in recognizing top performing companies and organizations with a proprietary judging process scored by recognizable and experienced leaders and executives from across the globe.
AdSafe Semiannual Review
August 28, 2012 -- With the expansion of our team, client roster, and data processing capabilities, we now see over 1 Billion impressions a day. Leveraging this information, our team of Data Scientists have gathered some really interesting insights on the state of the digital advertising ecosystem.
AdSafe Media Unveils Ad Collision Detection; Solution Detects and Prevents Simultaneous Ad Placements That Negatively Impact ROI
August 2, 2012 — AdSafe Media today announced the availability of its newest proactive brand protection solution, Ad Collision Detection. Ad Collision Detection will measure instances of multiple ads from a single brand campaign appearing simultaneously on a web page.
AdSafe Media Fights Click, Impression Fraud
July 17, 2012 - AdWeek interviews our CTO Will Luttrell about our Suspicious Activity Detection product and its impact on the advertising industry.
AdSafe Preps for M&A Activity, Tackling 'Impression-Fraud'
July 10, 2012 - AdExchanger speaks with our CEO Scott Knoll about AdSafe's continued leadership in preventative brand protection and exciting new predictive data and ad viewability plays in the marketplace.
AdSafe Media Announces the Release of Suspicious Activity Ratings
July 17, 2012 - New Product Offering Proactively Protects Brands from Inventory Suspicious of Fraudulent Activity
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