November 26, 2013 -- Gigaom's Jeff John Roberts covers ad fraud in online advertising, citing Integral data
November 26, 2013 -- MediaPost's Tyler Loechner covers Integral's viewability solution and MRC accreditation
NEW YORK, NY – November 25, 2013 – Integral Ad Science (www.integralads.com), the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, announced today that it has received Media Rating Council (MRC) accreditation for its viewability product, which includes real-time, impression-level fraud detection and prevention solutions. The MRC is a nonprofit industry association whose goal is to ensure measurement services are valid, reliable, and effective.
November 22, 2013 -- AdExchanger's David Kaplan on Integral Ad Science, the state of impression fraud in the digital advertising industry, and what different players are doing about it
November 22, 2013 -- Cynopsis Media reports on Integral Ad Science's digital fraud breakfast
November 21, 2013 -- Al Urbanski, of Direct Marketing News, covers key insights from Integral Ad Science's educational fraud breakfast
November 15, 2013 -- Integral's VP of Marketing Avi Goldwerger on Digital Fraud, in an article originally published on MediaPost
October 8, 2013 -- MediaPost's Tyler Loechner reports on Integral's newly released real-time fraud detection and prevention solution.
October 8, 2013 -- AdWeek covers Integral's breakthrough Suspicious Activity Detection ad fraud solution.
October 7, 2013– Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, announced today the release of real-time fraud prevention for digital advertisers and publishers. Fraud, specifically botnet or non-human traffic, is a top concern for digital marketers as their advertising budgets are wasted when served to non-human impressions. This solution provides the industry’s first and only actionable technology that leverages in-stream signals to detect fraud and eliminate it in real time, before an ad is delivered or sold, which ensures that advertisers only pay for ads served to humans. This technology works across multiple platforms and around the globe, and it is now available to Integral’s clients, including over 70 of Ad Age’s 100 leading national advertisers.