New York, NY – March 3, 2014 – Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced the opening of offices in Germany and Singapore. The company has hired Olaf Mahr in Germany and Stephen Dolan in Singapore to lead Integral's international expansion while managing the growing demand for its industry-leading solutions for brand safety, viewability, fraud, and media quality and supporting the needs of current customers.
February 28, 2014 -- MRC and ABCe accreditation is very important. There are many vendors in the tech space that claim that they can do everything. Unfortunately, some suppliers are over-claiming, leaving marketers having to muddle through the “smoke and mirrors”. Accreditation at least puts some standards in place.
New York, NY – February 27, 2014 – Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced the results of its Q3-Q4 2013 Semiannual Review, which provides key findings on media quality themes across the digital advertising industry. The results highlight significant improvements in media quality, with ad viewability and brand safety increasing, while media quality problems such as fraud, ad clutter and ad collisions decreased.
February 19, 2014 -- As new technology emerges, and as fast as we can establish new media formats and platforms, there’s a separate imperative to manage industry standards and best practice for online advertising.
February 11, 2014 -- AdExchanger's Judith Aquino covers Integral's acquisition of UK based firm Simplytics
February 11, 2014 -- AdAge's Alex Kantrowitz reports on Integral's acquisition of Simplytics
NEW YORK, NY – February 11, 2014 – Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced that it has acquired a UK based mobile ad serving and analytics company, Simplytics. This strategic acquisition allows Integral to add mobile verification for both in-app and mobile web campaigns to its suite of solutions, now providing media quality coverage and viewable ad measurement across all screens. All employees of Simplytics will join Integral in its expanding European headquarters in London.
NEW YORK, NY – February 6, 2014 – Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today released the industry’s first third-party comprehensive video ad monitoring solution, which includes detailed metrics and analytics to help brands and agencies more accurately understand and monitor the true performance of their video campaigns. Publishers and video ad networks also benefit from the ability to monetize video ad traffic based on high quality, in-view, brand safe and fraud-free impressions. As part of the solution, Integral is also rolling out advanced viewability metrics for video to provide deeper insights into consumer engagement with video ads.
January 29, 2014 -- MediaPost's Tyler Loechner covers Integral's new Quarterly Media Quality report
January 29, 2014 -- Forbes' Robert Hof reports on Integral's recent Quarterly Media Quality report