News & Press
April 14, 2014 -- Integral's VP of Marketing Avi Goldwerger shares her take on mobile and why we need consistent measurement standards across channels
April 14, 2014 -- Integral's UK Managing Director Niall Hogan shares insights on click fraud detection with Exchangewire
March 31, 2014 -- TechCrunch's Anthony Ha reports on Nielsen and Integral's expanding viewability partnership
New York, NY – March 31, 2014 – Nielsen, a leading global provider of information and insights into what consumers watch and buy, and Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced a deal to expand their relationship. Integral Ad Science will now power viewability measurement within Nielsen Online Campaign Ratings in markets around the globe.
March 25, 2014 -- Integral's CEO Scott Knoll's on tackling viewability in online advertising
New York, NY – March 3, 2014 – Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced the opening of offices in Germany and Singapore. The company has hired Olaf Mahr in Germany and Stephen Dolan in Singapore to lead Integral's international expansion while managing the growing demand for its industry-leading solutions for brand safety, viewability, fraud, and media quality and supporting the needs of current customers.
February 28, 2014 -- MRC and ABCe accreditation is very important. There are many vendors in the tech space that claim that they can do everything. Unfortunately, some suppliers are over-claiming, leaving marketers having to muddle through the “smoke and mirrors”. Accreditation at least puts some standards in place.
New York, NY – February 27, 2014 – Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced the results of its Q3-Q4 2013 Semiannual Review, which provides key findings on media quality themes across the digital advertising industry. The results highlight significant improvements in media quality, with ad viewability and brand safety increasing, while media quality problems such as fraud, ad clutter and ad collisions decreased.
February 19, 2014 -- Integral's UK Managing Director on managing industry standards and best practice for online advertising
February 11, 2014 -- AdExchanger's Judith Aquino covers Integral's acquisition of UK based firm Simplytics
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