News & Press

Integral Ad Science Releases Q2 2014 Media Quality Report

New York, NY – July 16, 2014 – Integral Ad Science today released its Q2 2014 Media Quality Report, updating the industry on important metrics – True Advertising Quality (TRAQ) Score, ad fraud, viewability, and brand safety. This quarter, the report features additional verticalized data, comparing how certain verticals’ digital ad campaigns performed.

Have Reports of Online Ad Fraud Been Greatly Exaggerated?

June 5, 2014 -- Integral Ad Science CEO Scott Knoll is featured in a piece discussing the realities of the ad fraud problem by the Wall Street Journal's Jack Marshall

Faulty Fraud Predictions Are Harming Digital Advertising

June 2, 2014 -- Integral Ad Science writes for the IAB blog on the misconceptions about online advertising fraud

Do Video Viewability Standards Herald the End of a Murky Practice?

May 23, 2014 -- MediaPost's Tyler Loechner covers OMMA Video panel with insights from Integral's SVP of Product David Hahn

Fraud, Brand Safety, and Viewability in Canada (Infographic)

May 6, 2014 -- Marketing Magazine shares a snapshot of media quality in Canada using data from Integral Ad Science

Slow Progress For Ad Quality On Exchanges

May 5, 2014 -- MediaPost's Tyler Loechner covers Integral's Q1 2014 Quarterly report

Integral Ad Science Releases Q1 2014 Media Quality Report

New York, NY – May 5, 2014 – Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today released its Q1 2014 Media Quality Report, updating the industry on important metrics that affect the performance of every digital advertising campaign -- True Advertising Quality (TRAQ) Score, brand safety, viewability and ad fraud. The report indicates no significant change in the metrics as the industry stabilizes. However, behind the consistent numbers, the report calls out a dynamic change in tactics, most specifically with regard to fraudulent activity.

Consider This Before You Decide To Go Global

April 25, 2014 -- Integral Ad Science's SVP of International Bryan St. John shares insights on navigating through global expansion

Integral Ad Science Chief Data Officer Breaks Down Big Data and Threat of Fraud on Mobile

April 23, 2014 -- In an interview with OpenX, Integral Ad Science's Chief Data Officer Kiril Tsemekhman shares insights on the industry's latest trends: Big Data and Mobile

Ad Verification: From Post-Campaign Reporting to Real-Time Prevention

April 22, 2014 -- Integral Ad Science's CEO Scott Knoll shares insights in E-marketer's report on the state of ad verification tools and services