Ad clutter relates to the number and density of ads on a page. In assessing the value of an ad placement, clutter should always factor into the equation. How useful is an ad if it is surrounded by too many other ads?
Ad clutter is an essential metric providing insight into share of voice on the page and ultimately, ad effectiveness.
Integral’s technology measures the number of ads on the page, the density of ad placements, and the distance between ads to provide comprehensive clutter analysis.