TRAQ is comprised of critical environment and exposure variables. Integral assesses every single campaign impression to determine the TRAQ score for a given ad placement, providing a comprehensive and holistic appraisal of media quality for advertisers.
Integral checks if an ad impression is fraudulent. Fraudulent impressions are immediately given a low TRAQ score.
When an ad is labeled as fraud-free, Integral checks if the ad is in view. Ads that are not in view are given a low TRAQ score.
Following initial evaluation, ads that are determined to be legitimate and in view are evaluated and scored based on Ad Clutter, Brand Safety, and Professionalism.
Real-time impression level analysis of illegal activity.
Determination of viewable impressions served to human users.
Brand protection against appearing alongside inappropriate content.
The number of ads sharing space on a page.
Scores indicating the level of professionalism of a page.