Data & Metrics

TRAQ Score

TRue Advertising Quality, the industry's media quality compass

TRAQ is comprised of critical environment and exposure variables. Integral assesses every single campaign impression to determine the TRAQ score for a given ad placement, providing a comprehensive and holistic appraisal of media quality for advertisers.

TRue Advertising Quality, the industry's media quality compass
  • Display
  • Mobile
  • Video

TRAQ Impression Analysis

1

Fraud

Integral checks if an ad impression is fraudulent. Fraudulent impressions are immediately given a low TRAQ score.

1000
0
TRAQ score

2

Viewability

When an ad is labeled as fraud-free, Integral checks if the ad is in view. Ads that are not in view are given a low TRAQ score.

3

Environment

Following initial evaluation, ads that are determined to be legitimate and in view are evaluated and scored based on Ad Clutter, Brand Safety, and Professionalism.

Current TRAQ scores across the digital media ecosystem:

608
Total Industry
720
Direct Publishers
612
Networks
576
Exchanges

See our technology in action.