New York, NY – January 14, 2014 – Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, announced today that it has received Media Rating Council (MRC) accreditation for its ad verification technology, which includes its Campaign Monitor and Firewall solutions. Following the November 2013 accreditation of Integral’s viewability product, which includes real-time, impression-level fraud detection and prevention solutions, the company’s Campaign Monitor and Firewall incorporate a comprehensive range of capabilities for proactive brand safety and preventative ad blocking. The Media Rating Council is a non-profit industry association whose goal is to ensure measurement services are valid, reliable and effective.
“The expansion of MRC accreditation to include our Campaign Monitor and Firewall solutions recognizes the effectiveness of a core component of our technology, methodology and rating system,” said Scott Knoll, CEO of Integral Ad Science. “It’s but one of a suite of tools helping leading brands, agencies and publishers to more confidently invest in high quality digital ad placement.”
MRC accreditation certifies that Integral’s ad viewability, Campaign Monitor and Firewall services all adhere to MRC’s Minimum Standards for Media Rating Research and to industry-accepted standards for digital campaign measurement and ad verification. Integral Ad Science’s suite of services benefit all players in digital advertising. Integral’s Firewall and Campaign Monitoring products provide buyers with critical pre-bid insights into media quality, suspected fraud, viewability and brand safety while allowing sellers to proactively manage the quality of their inventory and maintain a strong reputation with brands and agencies.
“Achieving MRC accreditation is extremely challenging, and Integral Ad Science has consistently demonstrated the quality of its solutions and commitment to industry best practices throughout the rigorous accreditation process,” said George Ivie, CEO and Executive Director of the MRC. “We applaud Integral on this significant achievement.”
For more information on Integral’s solutions, please visit: www.integralads.com.
About Integral Ad Science
Integral Ad Science is a technology company focused on ensuring safe, quality media environments for online advertisers. Employing the industry’s only media valuation platform, Integral Ad Science evaluates the media environment and establishes a TRAQ Score (True Advertising Quality), a first-of-its kind, quantifiable measure of media quality that ultimately benefits every media buyer, seller, publisher and trading platform. TRAQ score supports an advertisers’ ability to plan, execute and target their audience in an environment that reflects their brand image and drives ROI, while simultaneously setting benchmarks for publishers who wish to improve the quality of their content and design to attract premium advertisers. Integral is headquartered in New York with operations in San Francisco, London, Tokyo and Sydney. Learn more at www.integralads.com.
The Media Rating Council is a non-profit industry association established in 1964 comprised of leading television, radio, print and internet companies, as well as advertisers, advertising agencies and trade associations, whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research as well as other applicable industry measurement guidelines; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently approximately 80 research products are audited by the MRC. Additional information about MRC can be found at www.mediaratingcouncil.org.