Integral’s Campaign ROI solution leverages our media valuation platform’s unique ability to precisely measure and analyze the most important metric of any advertising campaign: Return on Investment. This revolutionary new measurement sheds light on the true causal ROI of display campaigns and the contribution of each publisher to overall campaign ROI. This is the first step towards leaving the industry’s flawed attribution models behind.
Integral provides measurement around actual campaign ROI, as well as predicts improvements in ROI that buyers can achieve by targeting Integral data
ROI Innovations to Come*
- Optimize budget allocation to achieve best campaign ROI*
- Use ROI measurements for media planning and data targeting strategy to achieve best campaign ROI through targeting Integral’s Viewability segments*
- Uncover optimal Global Frequency Cap maximizing campaign ROI*
- Discover audience groups with highest propensity to respond to display advertising campaign*