Integral’s strategy, methodology and technology are directly influenced by leading academics, researchers and industry thought leaders. The business and academic literature relevant to Integral's work ranges from data science theory, to broader brand strategy, to the latest in ad viewability trends. The following articles and reports, some written by Integral team members, offer a theoretical grounding in the concepts and ideas being employed by Integral.
- Integral Semiannual Review, February 2013
Integral Ad Science
Feburary 2013 - AdSafe Semiannual Review, July 2012
Integral Ad Science (formerly AdSafe Media)
July 2012 - AdSafe Semiannual Review, February 2012
Integral Ad Science (formerly AdSafe Media)
February 2012 - Beyond the Gray Areas White Paper
April, 2010 - Get Another Label - 2008
Victor S. Sheng, Foster Provost, Panagiotis G. Ipeirotis
2005 - Classification in Networked Data - 2007
Sofus A. Macskassy, Foster Provost
May, 2007 - Learning and Interference in Massive Social Networks - 2007
Shawndra Hill, Foster Provost, Chris Volinsky
2007 - Modeling Complex Networks for Commerce - 2007
Foster Provost, Arun Sundararajan
June 12, 2007 - Network-Based Marketing - 2006
Shawndra Hill, Foster Provost and Chris Volinsky
2006 - Sextuple Indexing for Semantic Web Based Data Mang.
Cathrin Weiss, Panagiotis Karras, Abraham Bernstein - An Expected Utility Approach - 2005
Foster Provost, Prem Melville, Maytal Saar-Tsechansky, Raymond Mooney
August, 2005 - Active Sampling for Class Probability
Maytal Saar-Tsechansky and Foster Provost
Sept. 18, 2002 - Learning with Imbalanced Data
Foster Provost - Audience Selection for Online Brand Advertising
Foster Provost, Brian Dalessandro, Rod Hook, Xiaohan Zhang, Alan Murray - Inductive Learning Algorithms
Susan Dumais, John Platt, David Heckerman, Mehran Sahami - Enhanced hypertext categorization using hyperlinks
Souman Chakrabarti, Byron Don, Piotr Indyk