Integral's industry leading technology enables us to see through multiple layers of nested IFrames. We see through across 98% of the commercial Internet providing us with an unparalleled ability to accurately rate and analyze content.
IFrames 101:
- An IFrame is an HTML document embedded in another, meaning it is an entire new page called from within a separate page.
- The HTML document that surrounds and calls the IFrame is known as the parent.
- As much as 90% of exchange traded display advertising serves ads within an IFrame, primarily because it provides the best performance and security for the parent page.
A friendly IFrame is from the same domain as its parent, allowing easy access to parent data such as URL, coordinates, text, etc. A cross-domain IFrame is 'un-friendly'. It restricts access to all of that information. This is a key challenge to companies trying to offer services in the fields of brand safety, ad viewability and other issues regarding inventory quality. A primary component of our proprietary technology, central to all of our products and data, is the ability to overcome this limitation...
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90% of nested iframes are cross-domain iframes - so 90% of web content is too difficult for other players in the industry to see through to the page level |
Others in our space see the surface of an unfriendly iframe... |
...Integral can see through its layers, correctly determining the parent |