Privacy Policy

Integral Ad Science, Inc. ("Integral") is the industry leader in online brand protection and risk management. Our Rating System provides an independent, third-party content rating and certification platform to help standardize and better control the online advertising ecosystem. With Integral's proprietary Firewall product, marketers' advertising only appears on sites with content deemed by the marketer to be consistent with brand image and corporate philosophy. Integral enables ad-networks to monitor their inventory performance and provides a third party certification of publisher site content. This privacy policy describes the privacy-related policies and practices for Integral’s websites, products and services.

 

Privacy Policy for our public website at www.IntegralAds.com (our “Website”)

Privacy Policy for our client portal at www.IntegralPlatform.com (“Client Portal”)

Privacy Policy for our technology at www.AdSafeProtected.com and www.iasds01.com (our “Technology”)

Additional Privacy Information Applicable to all Integral Products, Sites and Technologies

 

 

Privacy Policy for our public website at www.IntegralAds.com (our “Website”)

This section explains what and how Integral collects, uses, stores and protects the information gathered from its Website. By using and visiting the Website, you agree to this Policy and the uses made of your information as set forth herein or amended hereafter. 

Collection and Use of Information

Integral does not collect personally identifiable information (e.g., postal address, email address, telephone number) about you unless you choose to provide it to us through an online form, via e-mail, or you are accessing client-specific, secure content via our Client Portal (see below). Typically, clients or prospective clients provide us with information. We will use this information for the purposes in which you provided it and will store it for a reasonable time for legitimate business purposes.

Our Website also automatically creates logs regarding your visits to IntegralAds.com, such as features that you use, the actions that you take, and the information that you access. We generally use this information in statistical and aggregate formats to assess the effectiveness of our Website and to better understand the ways the website is being used.

Use of Cookies 

We don’t use Cookies or web beacons on the Website.

 

 

Privacy Policy for our client portal at www.IntegralPlatform.com (“Client Portal”) 

This section explains what and how AdSafe collects, uses, stores and protects the information gathered from our Client Portal, which is also sometimes referred to as the Integral Platform. The Client Portal is a password protected website for a clients and prospective clients, which are usually businesses. 

Collection and Use of Information

Integral generally collects personally identifiable information from clients and prospective clients and requires that they create a User ID and password in order to use the Client Portal. We will use this information in order to create and maintain billing and other business records and for other legitimate purposes and will generally store this information so long as we maintain a business relationship with our client and for a reasonable time after the termination of the business relationship.

Our Client Portal does collect non-personally identifiable information. For example, our Client Portal automatically creates logs regarding the reports you run, and the information you access via the Client Portal. We generally use this information in statistical and aggregate formats to assess the effectiveness of our Client Portal and to make it better and easier to use.

Use of Cookies

We use cookies on the Client Portal. Cookies are small pieces of information transferred to your computer's hard drive through your web browser to enable our systems to recognize your preferences and settings. We use cookies to ensure authorized access to client-specific secure content and reports. When accessing client-specific secure content, you are acting as a representative of your company and your interactions with our site in this capacity are governed by our relationship agreement with your company.

Most browsers automatically accept cookies and you may manually disable them. For more information on disabling cookies, go to the "help" menu on your browser. Please note that if you disable cookies, the Client Portal may not operate correctly. For more information about cookies, please visit http://www.allaboutcookies.org/cookies/.

  

Privacy Policy for our technology at www.AdSafeProtected.com and www.iasds01.com (our “Technology”)

This section explains our collection and usage practices with respect to the information gathered by our Technology.  Our Technology powers our Integral AdSafe Firewall product, our Programmatic Products,  our Network Monitor product and our Causal Impact Product (collectively, the “Technology Products”).

Collection and Use of Information

We do not collect personally identifiable information via our Technology. We do collect and store various signals from tracked and measured impressions. Collected data ranges from information about the page where an ad was displayed to the dimensions and location of the ad to measurements pertaining to ad viewability and user interaction with the ad.  We also collect IP address, browser type, user agent and referring URL. We use this information in order to provide our Technology Products to our clients, and we may share this information with our clients to help them ensure brand safety in their online advertising campaigns and for analytics, ad delivery and reporting and targeting purposes.   

 

Use of Cookies


We and our business associates utilize cookies to enable our campaign performance analytics products, which use statistical population-level data derived from measured impression and conversion data.  Cookies are small pieces of information transferred to your computer's hard drive through your web browser so that your computer will “remember” information about your visit.  We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer until you delete them)..  If you do not want us to place a cookie on your hard drive, you may be able to turn that feature off on your computer.   Please consult your Internet browser’s documentation for information on how to do this and how to delete cookies.  However, if you decide not to accept cookies from us, some of our Technology Products may not function properly. 

 

We do not use any data collected for behavioral or any other user-level targeting. 

  

Additional Privacy Information Applicable to all Integral Products, Sites and Services

Data Security/Integrity

We take commercially reasonable security measures to protect the information in our care from loss, misuse, alteration or destruction.  However, no method of transmission over the Internet or method of electronic storage is 100% secure; therefore, we cannot guarantee absolute security.

Children's Privacy

We intend the Technology Products to be used only by adults.  We do not collect any personally identifiable information via the Technology.  If we discover that a child under the age of 13 has supplied personally identifiable information to us via the Technology without his/her parent's consent, we will use reasonable attempts to ensure that this information is deleted from our system.

Disclosure of Information by Integral

As mentioned above, we use the information collected via the Technology in order to provide our Technology Products to our clients, and we may share this information with our clients to help them ensure compliance and verification in their online advertising campaigns and for analytics, ad delivery and reporting and targeting purposes.

We may also use and/or share such information as described below:

  • We may employ other companies and individuals to perform functions on our behalf.  Examples may include providing technical assistance and hosting services.  These other companies will have access to such information only as necessary to perform their functions and to the extent permitted by law.
  • In an ongoing effort to better understand our products and services, we may analyze such information in aggregate form in order to operate, maintain, manage, and improve our products and services.  This aggregate information does not identify you personally.  We may share this aggregate data with our affiliates, agents, and business partners. We may also disclose aggregated user statistics in order to describe our products and services to current and prospective business partners and to other third parties for other lawful purposes.
  • We may share some or all of such information with any of our parent companies, subsidiaries, joint ventures, or other companies under common control with us.
  • As we develop our businesses, we might sell or buy businesses or assets.  In the event of a corporate sale, merger, reorganization, sale of assets, dissolution, or similar event, such information may be part of the transferred assets.
  • To the extent permitted by law, we may also disclose such information: (i) when required by law, court order, or other government or law enforcement authority or regulatory agency; or (ii) whenever we believe that disclosing such information is necessary or advisable, for example, to protect the rights, property, or safety of us or others.

Changes to Our Privacy Policy

Integral may change and update this Privacy Policy at any time. Any change or update to this Privacy Policy will be posted on our Website under "Privacy Policy" at least 30 days prior to implementation. Your continued use of the Technology Product(s) after the effective date of any changes will constitute your acceptance of all of the changes.

Contacting Us

If you have questions regarding our privacy practices, please submit a privacy inquiry or send us an email at privacy@integralads.com

Miscellaneous

This Privacy Policy is incorporated by reference into our Terms of Use.    The Technology and our servers are operated in the United States.  If you are located outside of the United States, please be aware that any information you provide to us will be transferred to the United States.  By using the Technology, you consent to this transfer and our use of the information collected via the Technology in accordance with this Privacy Policy.  

Updated June 30, 2014.