Over the course of 2015, IPG Media Lab, Integral Ad Science and Cadreon partnered to undertake a large-scale research study, the first of its kind, on viewability. With the goal of quantifying the relationship between viewability and brand metrics, the research involved nearly 10,000 participants, looking at 189 different ad scenarios. Although the study was not meant to rewrite existing standards, the findings serve as a guide to advertisers and publishers alike regarding how best to make ads more effective given viewability standards
A major DSP decreases campaign fraud and improves viewability for a large media buying and planning agency.Read More
A lifestyle publisher improves viewability and measured rate with Pub ExpertRead More
Insurance company receives two very different viewability rates from vendors. Why?Read More
In financial markets, whenever one trader has information that can lead to a greater return on investment versus information available to other traders, that trader has an arbitrage opportunity. In digital advertising, the same sorts of arbitrage opportunities exist to companies with a more transparent lens into the value of the media they are buying.
Written by members of our data science team, Kiril Tsemekhman and Jason Shaw, this white paper defines bot activity, discusses the challenges it presents, and describes the solutions available. With clear definitions, examples, and courses of action, it offers indispensable insights into the real story of ad fraud today.