Written by members of our data science team, Kiril Tsemekhman and Jason Shaw, Combating Fraud in Online Advertising defines bot activity, discusses the challenges it presents, and describes the solutions available. Take a look.
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In financial markets, whenever one trader has information that can lead to a greater return on investment versus information available to other traders, that trader has an arbitrage opportunity. In digital advertising, the same sorts of arbitrage opportunities exist to companies with a more transparent lens into the value of the media they are buying.