Integral’s proprietary data science and human verification technologies are designed by leading academics in the data science and machine learning fields. Our rating methodology never relies on single source data to evaluate content — it weighs competing evidence sources to create the most accurate and comprehensive rating of page content.
We have industry-leading visibility, at the individual page level, across over 98% of the commercial web
Utilizes extraction techniques from data mining and information retrieval to transform raw page content into statistics and features.
Utilizes micro-outsourcing technology to score massive numbers of web pages to verify and improve Integral’s ratings.
Leverages non-textual html features to reveal the nature of a web page.
Partner image analysis technologies are leveraged to evaluate images appearing on web pages.
Examines interaction between host pages and the pages they’re linked via inbound and outbound links.
Utilizes data around URL pass-through of search engines as an indication of content character.
Multiple internally-designed, state-of-the-art semantic filters evaluate all text and html content on web pages.
Utilizes domain registration information with detailed probabilistic models to identify the source of content on pages.
Sites potentially containing nudity, sex, use of sexual language, sexual references, sexual images, and/or sexual themes.
Sites that contain information relating to alcohol, recipes for mixing drinks, and reviews and locations for bars and pubs.
Impressions being served to browser plugins that typically overlay existing publisher ads or create the appearance that they are being served by the publisher.
Sites that advocate hostility or aggression toward individuals or groups on the basis of race, religion, gender, nationality, ethnic origin, or other involuntary characteristics; sites that denigrate others on the basis of those characteristics or justifies inequality on the basis of those characteristics; sites that purport to use scientific or other commonly accredited methods to justify said aggression, hostility, or denigration.
Sites that promote or provide the means to practice illegal or unauthorized acts of computer crime using technology or computer programming skills.
Sites that provide instruction for or information about illegal drugs: how to obtain, how to manufacture, how to use. Information about evading or circumventing the law including drug and alcohol testing sabotage, drug smuggling, trafficking, selling, or buying.
Sites that contain swear words, profanity, hard language, inappropriate phrases, and/or expressions.
Sites that contain violent material including but not limited to crime, weapons, fighting, terrorism, and niche violent acts such as cannibalism.
Integral Ad Science was issued US Patent # US 8,595,072 B2 (Content Management Systems, Methods, and Media using an Application Level Firewall) surrounding its application level firewall technology. This application firewall technology provides proactive determination as to whether online advertisements should be displayed based on content and various other methods. This patent is an instrumental component of the Integral Ad Science Firewall product, which is the best-in-breed preventative blocking solution, providing safety and transparency at industry-leading levels of accuracy.