US Media Quality Report | Integral Ad Science
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Q1 2016 Media Quality Report

Integral Ad Science Q1 2016 Media Quality Report

Integral Ad Science’s Media Quality Report highlights the state of media quality in global online advertising across display and video inventory. Integral processes hundreds of billions of impressions quarterly and is thus able to analyze the industry on a broad and representative level, across multiple media quality metrics: TRAQ (TRue Advertising Quality), Brand Risk, Viewability, Ad Fraud, Ad Clutter and enhanced video metrics.

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