IAS has earned accreditation by the Media Rating Council (MRC) for third-party calculation and reporting of YouTube Viewability on desktop and mobile.
We’re pleased to share that IAS has earned Platinum status again from the Trustworthy Accountability Group (TAG). TAG, a global certification program that strengthens safety and transparency in digital advertising, awards Platinum status, its highest recognition, to companies that have set industry best practices around fraud, brand safety, and transparency.
IAS is pleased to announce the expansion of our Made for Advertising (MFA) AI-driven solution. Read more here.
Activate more effective digital ad campaigns
Brand & Agencies
Drive higher campaign engagement and ensure your ads are seen in a relevant and safe context.
Publishers
Optimize the quality of your inventory, eliminate wasteful impressions, and increase yield.
Platforms & Partners
Partner with us to drive digital media forward, co innovate new ad tech solutions, and set the global standard for media quality.
A global leader in media measurement and optimization
Our solutions help increase the visibility of your digital media across fast-moving and emerging channels like CTV, gaming, and audio while keeping your ads safe and fraud-free. Optimize your campaigns to drive results with granular data delivered in real time.
WE ENABLE YOUR SUCCESS
We're your trusted resource
Quality ads deserve Quality Impressions™
Measure the quality of your campaigns to optimize performance on every screen and every device.
Innovative partnerships to drive your success
With IAS, you get access to thousands of media partners and countless technology companies and social media platforms — all driving innovation and creating new opportunities for you.
EXPERT INDUSTRY INSIGHTS
Get the insights you need to decode industry trends, capture consumer attention, and drive better results with the IAS Insider.
With millions of eyes locked on the screen every day, marketers have the opportunity to drive quality impressions where consumers are looking. So how can marketers properly protect their in-app campaigns?
IAS has earned accreditation by the Media Rating Council (MRC) for third-party calculation and reporting of YouTube Viewability on desktop and mobile.
In simple terms, mobile game ads are used to present a brand or product to a gamer when they download and begin using a gaming app.
Powered by people, driven by innovation
We deliver quality results through innovation, transparency, and efficiency — and our work is amplified by our people, our culture, and our values.
Powered by people, driven by innovation
We deliver quality results through innovation, transparency, and efficiency — and our work is amplified by our people, our culture, and our values.
Solutions for all screens
Increase impressions, engagement, and conversations throughout the digital landscape — from desktop to mobile and across the largest channels or platforms.
Solutions for all screens
Increase impressions, engagement, and conversations throughout the digital landscape — from desktop to mobile and across the largest channels or platforms.