Effective: January 1, 2020

This California Privacy Notice (“Notice”) applies to “Consumers” as defined by the California Consumer Privacy Act, as amended, and any regulations promulgated thereunder (“CCPA”) as a supplement to other privacy policies or notices issued by Integral Ad Science (“IAS” “us” “we” our”). In the event of a conflict between any other IAS policy, statement, or notice and this Notice, this Notice will prevail as to California Consumers and their rights under the CCPA. In accordance with the CCPA’s requirements, this Notice covers the calendar year 2019 and describes our collection, use, disclosure, and “Sale” of California Consumers’ “Personal Information” or “PI” as defined by the CCPA, as well as the rights California Consumers have under the CCPA. Terms defined in the CCPA that are used in this Notice have the same meanings as in the CCPA. This CCPA Notice only applies to visitors on the website. Consistent with the CCPA, job applicants, current and former employees and contractors, and subjects of certain business-tobusiness communications acting solely in their capacity as representatives of another business, are not considered Consumers for purposes of this Notice or the rights described herein. In addition, this Notice only applies to personal information collected by IAS in connection with its role as a “Business” and not in other roles (e.g., as “Service Provider” to its Clients) under the CCPA.

Collection and Use of Personal Information

We collect PI about California Consumers as described in the table below.

In addition, we may collect, use, and disclose your PI as required or permitted by applicable law. We do not treat “Deidentified” data or “Aggregate Consumer Information” as PI, and we reserve the right to convert, or permit others to convert, your PI into Deidentified data or Aggregate Consumer Information.

Subject to the CCPA’s restrictions and obligations, our affiliates, service providers, and vendors also may use your PI for some or all of the above-listed business purposes.

With respect to visitors to this website, we may share your PI with certain business partners, service providers, vendors (including those that facilitate interest-based advertising and other advertising and marketing), and other parties as described in the table above.

California Privacy Rights

Under the CCPA, California Consumers have certain rights which they may exercise independently or through an authorized agent. CCPA rights requests are subject to an identification and verification process. We will not fulfill a CCPA request unless we have been provided sufficient information for us to reasonably verify the identity of the requestor and the validity of the request.

Some PI we maintain about Consumers (e.g., clickstream data) is not sufficiently associated with enough PI about the Consumer for us to be able to verify that it is a particular Consumer’s PI. Accordingly, we will not include such information in response to Consumer requests. If we cannot comply with a request, we will explain the reasons in our response. You are not required to create an account with us to make a verifiable request, but you may use your account to do so. We will use PI provided in your request to verify your identity or authority to make the request and to track and document request responses, unless you also provided the PI to us for another purpose.

Your California Consumer privacy rights are described below. To make a request, you may email us at or fill out the webform available here. We will respond to your request by email. If you are disabled and need reasonable accommodations to facilitate your request, please let us know. As permitted by the CCPA, any request you submit to us is subject to an identification and verification process. We will verify identity based on matching information you provided with data we have maintained on you in our systems. Generally, if you have only interacted with us on our website and have not provided us with information in another context, we will be unable to verify your identity. Please follow the instructions on our webform and/or in our email responses and promptly respond to any follow-up inquires so that we may confirm your identity. You have the right to exercise these rights via an authorized agent who meets the agency requirements of the CCPA and related regulations.

We may collect, use, and disclose your PI as required or permitted by applicable law. Please note we are not obligated to comply with Consumer requests to the extent that doing so would infringe on our, or any other person’s or party’s, rights, or conflict with applicable law.

Disclosure Rights

You have the right to request that we disclose the following information about your PI that we have collected and are maintaining for the 12-month period prior to your request date. Consumer requests of this nature may be made no more than two times in a 12-month period.


  • The categories of PI we have collected about you.
  • The categories of sources from which we collected your PI.
  • The business or commercial purposes for collecting or Selling your PI.
  • The categories of third parties to whom we have shared your PI.
  • The specific pieces of PI we have collected about you.
  • A list of the categories of PI disclosed for a business purpose in the prior 12 months, or that no disclosure occurred.
  • A list of the categories of PI Sold about you in the prior 12 months, or that no Sale occurred. If we Sold your PI, we will explain:
    • The categories of your PI we have Sold.
    • The categories of third parties to which we Sold PI, by categories of PI Sold for each third party.

You have the right to make or obtain a transportable copy of your PI that we (1) collected in the 12 months prior to the request date, and (2) currently are maintaining. Please note that we retain PI for various time periods in accordance with applicable law and our internal recordkeeping policies and procedures.

“Do Not Sell” Rights

While there is not yet a consensus, data practices of third party cookies and tracking technologies associated with our website may constitute a “Sale” of your PI as defined by the CCPA. However, we do not think that these third party technologies and activities are a “Sale” of your PI by us, and we do not treat them as such. Accordingly, currently, a Do Not Sell request to us will not affect these third party technologies or activities, though we may change this policy in the future based on how the law and industry practices develop. We may participate in third party signal programs that restrict the processing activities of cookie operators to service provider purposes, but we do not guarantee that they will do so. You can, however, exercise control over browser-based cookies by adjusting the settings on your browser, and mobile devices may offer ad limitation choices. In addition, third party tools may enable you to search for and opt-out of some of these trackers, such as the Ghostery browser plug-in available at We also list cookies and provide access to their privacy information and, if available, opt-out programs in our Cookie Policy here. Further, you can learn more about your choices regarding certain kinds of online interestbased advertising as discussed in our Cookie Policy. We do not represent that these third party tools, programs or statements are complete or accurate, clearing cookies or changing settings may affect your choices and you may have to opt-out separately via each browser and other device you use.

Some browsers have signals that may be characterized as do not track signals, but we do not understand them to operate in that manner or to represent a “do not sell” request by you; accordingly, currently we do not view these signals as a do not sell request. We understand that various parties are developing do not sell signals and we may recognize certain such signals if we conclude such a program is appropriate.

Pursuant to our Privacy Policy, this website is not intended to be used by consumers under the age of 16. If you are under 16, please do not give any personal information. Accordingly, we do not knowingly collect the PI of consumers under the age of 16. Although we do not knowingly sell information generally, the CCPA requires us to additionally state that we do not knowingly sell the PI of Consumers we know are under age 16 without affirmative authorization.

Deletion Rights

Except to the extent we have a basis for retention under CCPA, you may request that we delete your PI that we have collected directly from you and are maintaining. Our retention rights include, without limitation, to complete transactions and service you have requested or that are reasonably anticipated, for security purposes, for legitimate internal business purposes, including maintaining business records, to comply with law, to exercise or defend legal claims, and to cooperate with law enforcement.


We will not discriminate against you in a manner prohibited by the CCPA because you exercise your CCPA rights.

Contact Us

For more information regarding your California privacy rights, you may email us at You may also write to us at:

Integral Ad Science

95 Morton Street, 8th Floor

New York, NY 10014

Attn: Global Compliance Officer