Our goal:
To discover how industry professionals perceived trust, transparency, and innovation in 2017, and how that will impact their focus and budgets in 2018.
Dates in field:
12.4.17 – 12.15.17
Sample:
816 digital media professionals
Methodology:
Online survey of IAS database
Sample breakout:
Creative / Media / Full Agency
Publisher
Other and Tech Company
Brand / Advertiser
DSP
Network or Exchange
Trading Desk
SSP