Brand safety is not a net-new concept, global events and a heightened sensitivity to unsavory ad placements have thrust brand safety into the national spotlight. View our short guide here. Want to learn more about brand safety? Download the full guide.
Less than a century has elapsed since the idea of artificial intelligence began to stir excitement in the field of computing. In this short time artificial intelligence and machine learning have taken off, spilling over the walls of academia and into everyday life.
Brand safety is essential. Protect your brand. With the proliferation of fake news and the changing socio-political climate, protecting your brand is more important than ever. Minimize the risk to your brand reputation.
This is the first in a series on native advertising by Oath. Native has transformed digital advertising. But what is native advertising exactly? At its simplest, native ads are a form of paid media where the advertising experience follows the form and function of the user experience in which it’s placed.
AdExchanger released an article DoubleVerify And SpotX Flag New Type Of Ad Fraud: ‘Verification Stripping’, in which DoubleVerify claims to have detected a new form of fraud. At the IAS Threat Lab we have a different perspective on what is the real cause of this anomaly. And something that our team of data scientists, engineers, and resident hackers doesn’t find new.