Shifting gears from Brand Safety to Brand Suitability
As a follow-up to the Halo Effect, we surveyed consumers across 6 markets to answer the question: When it comes to a brand itself, just how much does environment impact a consumer's opinion?
Author: Bailey Jarriel
Clicks vs. Bricks: Finding the sweet spot in your digital ad buys
Whether you sell online, in-store, or both, finding the balance between in-store aesthetics and digital advertising investments is crucial this time of year.
Social Cheat Sheet
Our Social Cheat Sheet has the key objectives you should be incorporating into your digital strategy, as well as a simple plan-of-action to scale your social ROI.
The State of Brand Suitability
By 2020, a majority of survey participants say brand suitability will be equally or more important to them than brand safety. Why? The answers aren’t the same for everyone. In order to widen the discussion to the greater advertising industry, ...
A Pragmatic Guide to Migrating to New IAB Video Standards
Whether you’re a digital advertising expert, or just a person with a smartphone, there is no denying there has been a huge uptick in video advertising across all your devices. And while video remains the fastest-growing ad format, most people...
The bot papers: Poweliks
David Wells, Senior Malware Analyst at Integral Ad Science, breaks down the Poweliks botnet, giving readers a deeper sense of how bots work in the specific context of ad fraud.