Why consumer-based metrics matter
Advertising has one high-level objective: to influence consumer behavior in a manner that creates value for the brand. Learn why consumer based metrics are the key to achieving that goal.
Author: Evan Desimone Torres
IAS Influencers – David Hahn on Blockchain
David Hahn, Chief Product Officer at IAS, discusses the potential of blockchain to transform digital advertising and the digital landscape itself, from commerce to content.
Sex and Violence: How the UK and US block content keywords
See the top blocked keywords in the United States and the United Kingdom and learn how each region defines brand safety differently.
How we’re mastering test management
We explore some of the common methods used to manage testing and lay out the test management process that the IAS team has found most effective.
IAS Influencers – Dave Marquard on publisher inventory
Video -Publisher optimization, ad fraud, and brand safety. How digital publisher can optimize their inventory to boost their bottom line.
The 20 most blocked keywords by auto brands
The 20 most blocked digital advertising keywords by automotive brands.
Brand safety in a social world
Brand safety is a problem on social platforms. How can third party brand safety partners add transparency to walled gardens.
Why publishers are struggling to monetize Trump traffic
Publishers are doubling down on content about Donald Trump to boost views. Learn why monetizing this content is a challenge despite the Trump traffic bump.
3 Trends: What’s in store for digital advertising in 2018
Viewability, transparency, and collaboration top IAS' list of major trends for digital advertising in 2018.