Over 1,000 digital advertising professionals ranked viewability as the #1 most important aspect media quality. So, we dug a little deeper - here's what they had to say about the industry guidelines and transacting on viewability.
Native advertising and its benefit in terms of performance, is a topic that has been widely discussed throughout the advertising industry, but yet the adoption of native has been slow. Why has the industry been so slow to adopt native advertising?
Integral Ad Science's General Manager, Mobile, Jason Cooper discusses the reasons why IAS chose to open source their proprietary software. Find our more about the future of mobile measurement.
Integral Ad Science's ad fraud and security expert Grzegorz Miaskiewicz explains everything you need to know about ad fraud – the economics behind it, its many elusive forms, and the impact it’s had on our industry.
We’re proud to announce that our integration with Twitter has launched – providing viewability measurement for Twitter video inventory.
Integral Ad Science set out to understand what it would take to deliver third-party verification at scale for their customers and partners. This report delves into the market challenges of measuring viewability in-app and the advantages of open sourcing for the industry.
Brad Timmers, Director of Product Management, looks at three misconceptions companies often have about brand safety.