In a study conducted with Neuro-Insight to research the impact of suitable and unsuitable content on consumer ad perception, we found that ads, regardless of the message or brand, seen in a high quality context are more memorable.
Video content consumption is more fluid than ever across screens. In our Virtual Panel titled A 360 View of Video Advertising, IAS sat down with industry leaders from Innovid, FreeWheel Advertisers, and NBCU to discuss the opportunities and challenges from a converged video world and stressed the importance of partnerships in order to scale the latest Connected TV (CTV) environment.
IAS brought trust and transparency to the digital advertising industry for over a decade, and we’re excited to bring that momentum into the next ten years. To celebrate, we created a timeline with interesting moments in the tech industry alongside key milestones since our inception. Take a walk down memory lane with us, from our first media quality benchmarks to our CTV solution and beyond!
We invited industry leaders to a digital panel aimed at breaking down the larger digital video ecosystem. How can we can start taking advantage of the landscape that's set to overtake traditional TV advertising in the next decade? With new innovation comes the need to establish lasting partnerships to achieve success.
Research commissioned by Integral Ad Science (IAS) in partnership with Neuro-Insight, a global leader in neuroscience-based market research, debuted today, highlighting the effect of surrounding content over advertising perception. Findings from the report show that display ads seen on high-quality mobile sites were liked more than the same ads seen on low-quality sites.
Brands invest a significant amount of time creating an image, cultivating consumer perception and fostering associations. However, in digital advertising, nearly 1 in 10 ad impressions is surrounded by unsuitable or inappropriate content that can damage brand equity built up over years.
In our OTT Evolution webinar we discuss OTT and CTV, what fraud looks like in this environment and best practices to protect yourself.
If you've found signs of invalid traffic, don't press the panic button just yet! Learn what you can do to fend off undesired ad traffic with this comprehensive checklist.