Qimin Ong, Author at Integral Ad Science

Is your digital ad getting the attention and engagement you’d like?

Laura Quigley, SVP of APAC for Integral Ad Science Shares on Digital Ads Getting the Attention and Engagement Marketers Want In a rapidly evolving industry such as digital advertising, new technology-based innovations and trends continue to take prominence with the...

September 28, 2022

Ad Fraud CTV & Video

Measuring what matters on Connected TV

20 million – the number, by itself, is eye-catching; however, it is all the more impressive when we know that there are 20 million Connected TV (CTV) households in India. Roughly, this means there are 100 million customers. By 2025, India is...

September 23, 2022

Featured Media Quality Reports Resources

Media Quality Report: 17th Edition

Drive business outcomes with better media quality As we emerge from several years of unpredictability, the advertising industry has learned that digital trends may not be as consistent or long-lasting as they once were. We’re seeing digital media progressing at...

September 15, 2022

Masters of Media – Tim Whitfield, General Manager of Technology, WooliesX part of Woolworths Group

Featured Insights Programmatic

Masters of Media – Tim Whitfield, General Manager of Technology, WooliesX part of Woolworths Group

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry, on all matters digital. Tim Whitfield is the General Manager of Technology at WooliesX. He is an integral...

September 13, 2022

Programmatic Drive Breakthrough Business Results

Contextual Targeting

Programmatic Drive Breakthrough Business Results

Programmatic advertising has become a go-to technology to reach people with relevant messaging. How can advertisers push contextual targeting beyond its capabilities? According to a popular meme, it isn’t the C-suite who has led digital transformation at most companies—it’s done by COVID-19....

August 31, 2022

Brand Safety & Suitability Contextual Targeting

Context-based strategies protect and enhance brand reputation in the age of misinformation and disinformation

Advertising has been an integral part of businesses reaching audiences for decades. From the billboard signs at the corner of the street to the digital pop-up ads visible on every webpage we visit, advertising is present everywhere we go. Especially...

August 22, 2022

Masters of Media – Ravi Rajotia, Associate Vice President, Media Planning, OMD

Contextual Targeting Programmatic

Masters of Media – Ravi Rajotia, Associate Vice President, Media Planning, OMD

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry, on all matters digital. Ravi Rajotia is the Associate Vice President, Media Planning at OMD India. He helps...

August 15, 2022

Brand Safety & Suitability In the media

In The Age Of Misinformation, How Misleading Content Impacts Digital Advertising

In this guest post, Integral Ad Science’s ANZ country manager Jessica Miles, looks at how deceptive content and “fake” news could all be being funded by your digital advertising budget. As ad spending continues to grow, total media ad spending...

July 30, 2022

Brand Safety & Suitability Contextual Targeting

Contextual Targeting for a Cookieless World

Authored article by Saurabh Khattar IAS’ India Lead for Strategic Partnerships Introducing cookies and collecting first-party data transformed the digital advertising industry in more ways than one. Finding the right customer became more accessible than ever with highly targeted ads. However,...

July 30, 2022

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Author: Qimin Ong

Is your digital ad getting the attention and engagement you’d like?

Measuring what matters on Connected TV

Media Quality Report: 17th Edition

Masters of Media – Tim Whitfield, General Manager of Technology, WooliesX part of Woolworths Group

Programmatic Drive Breakthrough Business Results

Context-based strategies protect and enhance brand reputation in the age of misinformation and disinformation

Masters of Media – Ravi Rajotia, Associate Vice President, Media Planning, OMD

In The Age Of Misinformation, How Misleading Content Impacts Digital Advertising

Contextual Targeting for a Cookieless World

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