Sinead Canny, Author at Integral Ad Science

Event: How can the marketing industry support the next generation of female leaders?

Media and marketing leaders from Mindshare, KFC, Xaxis, Bloomberg, Dentsu, AppLovin, Disney and Grab come together in Singapore to discuss how the industry can collaborate to support the next generation of female leaders. Singapore boasts the highest percentage of women...

May 25, 2022

Contextual Targeting Programmatic

Watch: Power of Context at Ad Tech Delhi 2022

The digital advertising landscape is shifting, and one thing has been made clear: context is critical. Imagine reading an article about a luxury hotel, then noticing an ad for used cars. Or making your weekly grocery purchase and seeing an...

May 24, 2022

Brand Safety & Suitability Contextual Targeting

Decoding The Brand Safety Paradox

Laura Quigley and Saurabh Khattar of Integral Ad Science talk about the merits of contextual advertising, impact of ad frauds, evolving brand safety technology, and more. The digital advertising landscape is shifting and one thing is clear: context is critical....

May 23, 2022

Contextual Targeting Programmatic

Contextual Targeting for Mother’s Day

Leverage industry-leading technology to understand the true context, sentiment, and emotion of a given webpage to drive media quality outcomes for your brand in near real-time. According to NRF, last year’s Mother’s Day spending totaled to $28.1 billion, and categories...

April 5, 2022

CTV & Video Programmatic Webinars & Videos

On-Demand Panel – How is CTV Growing and Being Measured in Asia?

IAS lead a fantastic panel discussion at the recent 614 Group Brand Safety Summit in Singapore. Join Megan Reichelt, IAS, Hemant Menon, Dentsu, Fai-keung Ng, The Trade Desk and Brian Gabriel del Val, HP as they discuss the following: “Viewer...

April 5, 2022

IAS Programmatic Mini Series – Episode 2 – A/B Testing for Campaign Success

Channels Programmatic Webinars & Videos

IAS Programmatic Mini Series – Episode 2 – A/B Testing for Campaign Success

We’re delighted to launch Episode 2 of IAS’s Programmatic Mini Series. In this episode, hear from our ANZ Strategic Partnerships Director Clem Birdsall who is joined by Hayden Simons, Customer Success Manager, Publisher & Programmatic, talk about A/B Testing and knowing what works...

April 1, 2022

Media Quality Report – Emerging Markets in APAC See Media Quality Gains – Latest Report Reveals

CTV & Video Featured In the media Media Quality Reports Media Quality Reports Mobile & In-App Programmatic

Media Quality Report – Emerging Markets in APAC See Media Quality Gains – Latest Report Reveals

Integral Ad Science’s Media Quality Report, its 16th Edition, highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and in-app advertising. We measure trillions of data events monthly and observe global media quality developments in real-time....

March 31, 2022

IAS Programmatic Mini Series – Episode 1 – Understanding Pre-Bid

Featured Insights Programmatic Webinars & Videos

IAS Programmatic Mini Series – Episode 1 – Understanding Pre-Bid

In Episode 1 of IAS’s Programmatic Mini Series, our ANZ Strategic Partnerships Director Clem Birdsall talks through Pre-Bid when it comes to buying digital advertising. Clem discusses, what is Pre-Bid, how does it work, and how can a programmatic trader...

March 29, 2022

Show your ads some love this Mother’s and Father’s Day

Channels Contextual Targeting Programmatic

Show your ads some love this Mother’s and Father’s Day

March 29, 2022

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Author: Sinead Canny

Event: How can the marketing industry support the next generation of female leaders?

Watch: Power of Context at Ad Tech Delhi 2022

Decoding The Brand Safety Paradox

Contextual Targeting for Mother’s Day

On-Demand Panel – How is CTV Growing and Being Measured in Asia?

IAS Programmatic Mini Series – Episode 2 – A/B Testing for Campaign Success

Media Quality Report – Emerging Markets in APAC See Media Quality Gains – Latest Report Reveals

IAS Programmatic Mini Series – Episode 1 – Understanding Pre-Bid

Show your ads some love this Mother’s and Father’s Day

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