Contextual Targeting Archives

Research: Sustainability & Advertising

Consumer awareness of the climate crisis is reaching new peaks. The annual Ipsos Climate Change Report 2022 showed the majority of Australians are concerned about climate change (83%) and 70% consider that Australia is already being affected by climate change,...

November 14, 2022

Is your digital ad getting the attention and engagement you’d like?

Contextual Targeting Viewability

Is your digital ad getting the attention and engagement you’d like?

Laura Quigley, SVP of APAC for Integral Ad Science Shares on Digital Ads Getting the Attention and Engagement Marketers Want In a rapidly evolving industry such as digital advertising, new technology-based innovations and trends continue to take prominence with the...

September 28, 2022

Programmatic Drive Breakthrough Business Results

Contextual Targeting

Programmatic Drive Breakthrough Business Results

Programmatic advertising has become a go-to technology to reach people with relevant messaging. How can advertisers push contextual targeting beyond its capabilities? According to a popular meme, it isn’t the C-suite who has led digital transformation at most companies—it’s done by COVID-19....

August 31, 2022

Brand Safety & Suitability Contextual Targeting

Context-based strategies protect and enhance brand reputation in the age of misinformation and disinformation

Advertising has been an integral part of businesses reaching audiences for decades. From the billboard signs at the corner of the street to the digital pop-up ads visible on every webpage we visit, advertising is present everywhere we go. Especially...

August 22, 2022

Masters of Media – Ravi Rajotia, Associate Vice President, Media Planning, OMD

Contextual Targeting Programmatic

Masters of Media – Ravi Rajotia, Associate Vice President, Media Planning, OMD

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry, on all matters digital. Ravi Rajotia is the Associate Vice President, Media Planning at OMD India. He helps...

August 15, 2022

Contextual Targeting Programmatic

Watch: Power of Context at Ad Tech Delhi 2022

The digital advertising landscape is shifting, and one thing has been made clear: context is critical. Imagine reading an article about a luxury hotel, then noticing an ad for used cars. Or making your weekly grocery purchase and seeing an...

May 24, 2022

Brand Safety & Suitability Contextual Targeting

Decoding The Brand Safety Paradox

Laura Quigley and Saurabh Khattar of Integral Ad Science talk about the merits of contextual advertising, impact of ad frauds, evolving brand safety technology, and more. The digital advertising landscape is shifting and one thing is clear: context is critical....

May 23, 2022

Introducing Control Panel: A Suite of Tools to Measure ROI on Contextual Targeting

Contextual Targeting Contextual Targeting Featured

Introducing Control Panel: A Suite of Tools to Measure ROI on Contextual Targeting

A suite of reporting tools built for marketers The currency of data is evolving in the digital advertising world. With the looming deprecation of third-party cookies and Apple’s impending removal of device IDs, it’s becoming even more apparent that deterministic,...

May 18, 2022

Contextual Targeting

How technology’s move from retro to revolutionary is fueling contextual advertising

Integral Ad Science heads talk to e4m about the power of contextual advertising and how their tools can help advertisers and publishers make the most of it While India is in a digitally nascent stage, advertisers are getting quite serious...

May 17, 2022

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Category: Contextual Targeting

Research: Sustainability & Advertising

Is your digital ad getting the attention and engagement you’d like?

Programmatic Drive Breakthrough Business Results

Context-based strategies protect and enhance brand reputation in the age of misinformation and disinformation

Masters of Media – Ravi Rajotia, Associate Vice President, Media Planning, OMD

Watch: Power of Context at Ad Tech Delhi 2022

Decoding The Brand Safety Paradox

Introducing Control Panel: A Suite of Tools to Measure ROI on Contextual Targeting

How technology’s move from retro to revolutionary is fueling contextual advertising

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