Trends and reports Archives

94% of Australian consumers say there are features of the CTV ad experience that make it better than linear TV – IAS Study Finds

We’ve released our newest research on Connected TV (CTV) trends in Australia. The report explores how CTV is shaping the future of digital content consumption among Australian consumers and how they feel about the ad-supported streaming experience. Key highlights from...

May 24, 2022

Power of Context – 92% of Consumers Receptive to Contextually Relevant Ads – IAS Study Reveals

Contextual Targeting Contextual Targeting Featured Trends and reports

Power of Context – 92% of Consumers Receptive to Contextually Relevant Ads – IAS Study Reveals

The digital advertising landscape is shifting, and one thing has been made clear: Context is critical. Integral Ad Science’s research has shown that with advancements in machine learning and AI, content evaluation has evolved to provide insights into the sentiment...

April 28, 2022

MONEYFM 89.3 – The Breakfast Huddle with Chief Marketing Officer, Tony Marlow

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MONEYFM 89.3 – The Breakfast Huddle with Chief Marketing Officer, Tony Marlow

Why It Matters: Social Ads and Consumer Perception study, addressing top media challenges in 2022 Digital advertising is expected to also continue outperforming linear advertising formats and eventually represent 60 percent of total advertiser budgets by 2026, with social media...

March 16, 2022

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