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Tag: DOOH
https://secure.gravatar.com/avatar/357aedbceb24d07c4f3d3fb2f1e09845?s=80&d=mm&r=g
ProgrammaticTopics

Live Event: Programmatic Summit 2021

  Spend on Digital Out-of-home (DOOH) media has grown significantly in the past number of years and is expected to continue growing in the next few years. Curious to learn more about the current landscape, latest innovations, and challenges with...
February 22, 2021
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IAB Member Q&A with Jessica Miles on Programmatic Digital Out of Home
https://secure.gravatar.com/avatar/284c1311a9efe9fa30a2783d4b409671?s=80&d=mm&r=g
InsightsProgrammatic

IAB Member Q&A with Jessica Miles on Programmatic Digital Out of Home

Although digitisation of OOH screens and related revenue now represents the majority of the out of home industry, programmatic trading of this inventory is only now becoming more common. IAB Australia interviewed Jessica Miles, Country Manager of Integral Ad Science...
July 22, 2020
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DOOH & its verification capabilities the next big thing for advertisers in APAC?
https://secure.gravatar.com/avatar/284c1311a9efe9fa30a2783d4b409671?s=80&d=mm&r=g
InsightsProgrammatic

DOOH & its verification capabilities the next big thing for advertisers in APAC?

For the uninitiated, Digital Out-of-Home (DOOH) refers to ads, and video showcased outside the home at billboard locations such as bus shelters, shopping centers, and large roadside billboards. The message delivery is supported by rich and dynamic digital technology, maximised...
July 6, 2020
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