IAS First to Integrate with Google Ads Data Hub for Viewability & Brand Safety
IAS, the global leader in digital ad verification, today announced it is the first verification company to integrate with Google Ads Data Hub (ADH).
Tag: Product
Benefits of Programmatic Advertising and the Programmatic Supply Chain
Programmatic Advertising As the marketing and advertising world becomes more and more complex with the introduction of newer technologies and tools, the fundamentals of what we’re trying to accomplish remain unchanged: connecting the right people with the right message at...
Total Visibility: Media transparency in the era of efficiency
In this virtual fireside chat IAS, Amino Payments, and Verizon Media discuss the emergence of an industry-first partnership between IAS and Amino. With Total Visibility, advertisers can take back control of their programmatic media spend. Moderated by Verizon Media, this premier virtual fireside chat dives into the importance of transparency into supply path costs and what the future of advertising holds.
The transparency gap: Exploring the unknown delta where 15% of ad dollars vanish
The digital advertising market can be a murky one, with increasing calls for more transparency and trust issues over brand safety and ad fraud. The programmatic scene has once again been thrown into the spotlight and questions about the transparency...
Enabling brand suitable targeting for in-stream video with Facebook Content Allow Lists
The Facebook Content Allow Lists solution allows marketers to run video ads alongside vetted in-stream video content in a brand suitable environment.
Follow the Money: Gain radical transparency with Total Visibility from IAS and Amino Payments
With Total Visibility from IAS + Amino, advertisers gain radical transparency with tools to quantify the value of their media & optimize their campaigns.
IAS selected for the YouTube Measurement Program
YouTube generates 500 hours of new content every minute, so you need guaranteed protection for your campaigns. IAS is excited to announce our selection for the YouTube Measurement Program (YTMP), further strengthening our growing partnership with Google.
Introducing Total Visibility with Amino Payments
In an effort to close the programmatic transparency gap and assure efficient quality media transactions, IAS has formed an exclusive, industry-first partnership with Amino Payments.