Tag: Trust and Transparency
Total Visibility: Media transparency in the era of efficiency
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Ad FraudChannelsCTV & VideoMobile & In-AppProgrammatic

Total Visibility: Media transparency in the era of efficiency

In this virtual fireside chat IAS, Amino Payments, and Verizon Media discuss the emergence of an industry-first partnership between IAS and Amino. With Total Visibility, advertisers can take back control of their programmatic media spend. Moderated by Verizon Media, this premier virtual fireside chat dives into the importance of transparency into supply path costs and what the future of advertising holds.
June 12, 2020
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The transparency gap: Exploring the unknown delta where 15% of ad dollars vanish
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Ad FraudBrand Safety & SuitabilityChannelsCTV & VideoIn the mediaMobile & In-AppProprietary PlatformsResearchResourcesTopicsTrends and reportsViewability

The transparency gap: Exploring the unknown delta where 15% of ad dollars vanish

The digital advertising market can be a murky one, with increasing calls for more transparency and trust issues over brand safety and ad fraud. The programmatic scene has once again been thrown into the spotlight and questions about the transparency...
June 4, 2020
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