Our ANZ Country Manager Jessica Miles was a guest speaker at this year's IAB Australia MeasureUp 2020 conference. Her presentation, "Building resilient advertising – Why context matters" talks through a number of research pieces that IAS have run this year. Jessica touches on IAS's Power of Context study but also draws from some other studies such as the Halo study and the IAS Ad Adjacency study which was run in response to the increasing volumes of COVID content.
Join industry experts, Jessica Miles, IAS Country Manager ANZ, Laura Wall, Head of Programmatic at Shopper Media Group, Phoebe Chan, Operations Director, Performance at Publicis Media and Jason Cooper, Founder and MD of Thorndyke as they discuss how advertisers can navigate their way through DOOH and what lies ahead for the ANZ market.
Click here to watch On-Demand Webinar Our SVP APAC Laura Quigley joins an experienced panel to discuss the programmatic opportunity for OTT; how to unlock this inventory in a brand safe, effective and efficient manner given how larger than expected...
On-Demand Webinar - How to work with technology partners who can help you navigate the evolving complexity of digital advertising efficiently. Join Integral Ad Science’s Laura Quigley with Colleen NGO from Xaxis and Rachita Pandya Shah from Gojek as they discuss the evolving world and evolving mediums of digital advertising.
In a finite budget world, what role will context, creativity and connection play in balancing the short term ROI needs with the long term brand relationship with the consumers? Join industry experts, Laura Quigley SVP APAC IAS, Kabeer Chaudhary Managing Partner APAC M&C Saatchi Performance and Asha Gourinath Digital Marketing & CRM Lead SEA Growth Markets, Grab as they discuss these challenges and how they are overcoming them in their organisations.
At the recent Asia Video Industry Association (AVIA) OTT Summit, Integral Ad Science took panel on a virtual panel discussion on how OTT buying strategies are set to change and the measurement standards that buyers need to adopt to maximise revenues and drive measurable business outcomes.
On Thursday 9th July 2020, IAB Australia hosted their latest IAB Digital AdOps Webinar. In this joint session with IAB Tech Lab, this webinar focussed on the standards and recommendations in relation to transparency, brand safety and ad fraud. Hear from Jill Wittkopp and Amit Shetty from IAB Tech Lab provide an update on the latest best practices and engage in both a 1:1 discussion with IAB Australia followed by a lively discussion from a panel of leading industry experts including Integral Ad Science's ANZ Country Manager, Jessica Miles.
YouTube has two billion users. Those users watch billions of videos a day and generate billions of views. Tune into our latest webinar with YouTube and discover how to deliver impactful campaigns, in brand suitable environments, that truly connect with your target audience.