Tag: webinar
On-Demand: IAB MeasureUp 2020 – Why Context Matters
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Brand Safety & SuitabilityTopics

On-Demand: IAB MeasureUp 2020 – Why Context Matters

Our ANZ Country Manager Jessica Miles was a guest speaker at this year's IAB Australia MeasureUp 2020 conference. Her presentation, "Building resilient advertising – Why context matters" talks through a number of research pieces that IAS have run this year. Jessica touches on IAS's Power of Context study but also draws from some other studies such as the Halo study and the IAS Ad Adjacency study which was run in response to the increasing volumes of COVID content.
November 4, 2020
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On-Demand Webinar – Short Term ROI vs Long Term Consumer Relationships
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ProgrammaticWebinars & Videos

On-Demand Webinar – Short Term ROI vs Long Term Consumer Relationships

In a finite budget world, what role will context, creativity and connection play in balancing the short term ROI needs with the long term brand relationship with the consumers? Join industry experts, Laura Quigley SVP APAC IAS, Kabeer Chaudhary Managing Partner APAC M&C Saatchi Performance and Asha Gourinath Digital Marketing & CRM Lead SEA Growth Markets, Grab as they discuss these challenges and how they are overcoming them in their organisations.
August 21, 2020
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IAB Digital AdOps Webinar: Transparency, Ad Fraud & Brand Safefy
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Ad FraudBrand Safety & SuitabilityTopics

IAB Digital AdOps Webinar: Transparency, Ad Fraud & Brand Safefy

On Thursday 9th July 2020, IAB Australia hosted their latest IAB Digital AdOps Webinar. In this joint session with IAB Tech Lab, this webinar focussed on the standards and recommendations in relation to transparency, brand safety and ad fraud. Hear from Jill Wittkopp and Amit Shetty from IAB Tech Lab provide an update on the latest best practices and engage in both a 1:1 discussion with IAB Australia followed by a lively discussion from a panel of leading industry experts including Integral Ad Science's ANZ Country Manager, Jessica Miles.
July 15, 2020
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