Make the most of every cent and every second
Our efficiency & optimisation solutions work for your ads, so your ads can work better for you. With Total Visibility, you gain full financial transparency and optimisation for your supply path, while solutions like Automated Tag improve the overall tagging experience and reduce operational overhead. All while gaining access to the same Quality Impressions™, as always.
Discover how we can help enhance your media buys with our toolkit.
Every moment counts when you’re building your brand.
IAS’s suite of Efficiency & Optimization solutions is continually evolving, giving ad buyers and sellers greater control in driving efficiencies, optimisation, and content adjacencies that lead to better business outcomes. With Total Visibility, advertisers gain impression-level financial insights and media quality verification to find the true cost of flagged media. Plus, our Automated Tag solution with Google reduces tag wrapping time to seconds, provides mid-flight optimisation, and streamlines reporting, so you can launch and modify campaigns faster.
Know exactly where every digital dollar goes.
Maximise your media spend and minimise waste with the right technology — and the right partner.
Total Visibility saves advertisers an average of 24% of budget that would otherwise be lost in the supply chain
Time spent wrapping tags is reduced by around 50%
Automated tag wrapping consolidates 4 manual steps into one simple process
Programmatic buying gives efficiency new meaning
Over the past several years, automated ad sales have gained traction and sophistication around the world, supporting a rise in media quality levels along the way. Gain access to high-performing, high-quality digital inventory through our programmatic solutions.
With Total Visibility, you get:
- Transparent and actionable supply path optimisation
- Near real-time, impression-level financial reporting
- In-depth reporting on violations and optimisations
With Automated Tag, you get:
- Automated tag wrapping that saves time and minimises human error
- Improved sharing with Display and Video 360 auto-syncing
- Centralised management and reconciliation of wrapped tags
“HP has been an active participant in IAS's Automated Tag beta with Google and we have seen a huge impact on time savings for our Ad Ops team. We’re excited that IAS’s verification is now automated within Google Campaign Manager allowing us to now launch campaigns faster with the third party protection our brand requires. We look forward to rolling out Automated Tag across all our campaigns.”
Get deeper insights into cutting-edge Efficiency & Optimisation solutions at the IAS Insider.
With over 416 million monthly active Pinners and billions of searches each month, marketers have the opportunity to reach millions of consumers while they are actively seeking inspiration. Our new solution offers access to daily refreshed Viewability and Invalid Traffic reporting for mobile in-app campaigns.