{"id":297944,"date":"2023-06-07T11:32:05","date_gmt":"2023-06-07T11:32:05","guid":{"rendered":"https:\/\/integralads.com\/innovation\/"},"modified":"2025-05-20T08:00:30","modified_gmt":"2025-05-20T08:00:30","slug":"innovation","status":"publish","type":"page","link":"https:\/\/integralads.com\/apac\/innovation\/","title":{"rendered":"Innovation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"297944\" class=\"elementor elementor-297944 elementor-292605\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-e961dc3 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"70625\" data-id=\"e961dc3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f17e08\" data-eae-slider=\"20250\" data-id=\"8f17e08\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-70f2e02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"46006\" data-id=\"70f2e02\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7e36670\" data-eae-slider=\"65847\" data-id=\"7e36670\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd402fa h3 elementor-widget elementor-widget-heading\" data-id=\"dd402fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">We provide the most actionable data to drive superior results<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d8aa15 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0d8aa15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At IAS, innovation is at the core of everything we do. We build products, deliver solutions, and partner with industry leaders to maximize results for the world\u2019s leading advertisers, publishers, and platforms. From unparalleled real-time data and insights to advanced machine learning and exclusive partnerships, IAS continues to set the global benchmark for trust and transparency in digital media quality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-602b59b light-green-button elementor-widget__width-auto elementor-widget elementor-widget-pix-button\" data-id=\"602b59b\" data-element_type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"https:\/\/integralads.com\/apac\/about-ias\/\" class=\"btn m-0     btn-green d-inline-block      btn-xl\"     ><span class=\"font-weight-bold \" >ABOUT US<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45ebb5d light-green-button elementor-widget__width-auto elementor-widget elementor-widget-pix-button\" data-id=\"45ebb5d\" data-element_type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"\/apac\/who-we-help\/platforms-partners\/\" class=\"btn m-0     btn-green d-inline-block      btn-xl\"     ><span class=\"font-weight-bold \" >Partnerships<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-02d50fb\" data-eae-slider=\"14576\" data-id=\"02d50fb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-4feb5bc elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"33222\" data-id=\"4feb5bc\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a07f012\" data-eae-slider=\"90124\" data-id=\"a07f012\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-ba4f6aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"87088\" data-id=\"ba4f6aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-70f5ccd\" data-eae-slider=\"60513\" data-id=\"70f5ccd\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b439ab2 h3 elementor-widget elementor-widget-heading\" data-id=\"b439ab2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Quality Impressions\u2122<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53fe6f6 elementor-widget elementor-widget-text-editor\" data-id=\"53fe6f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The IAS Quality Impression\u2122 is an MRC-accredited, proprietary metric that helps ensure media quality standards. To be counted as a Quality Impression\u2122 , a digital ad must be viewable, by a real person, in a brand-safe and suitable environment. All within the correct geo. With Quality Impressions\u2122 and <a href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/IAS_Time-In-View_Reporting_One_Sheet_US.pdf\" target=\"_blank\" rel=\"noopener\">Quality Attention<\/a>\u2122, you can drive superior results.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bec48ee elementor-widget elementor-widget-button\" data-id=\"bec48ee\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/integralads.com\/apac\/about-ias\/quality-impressions\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LEARN MORE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9f981f5\" data-eae-slider=\"83289\" data-id=\"9f981f5\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-57c985d elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"56298\" data-id=\"57c985d\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1730a7e\" data-eae-slider=\"23818\" data-id=\"1730a7e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-cdb6711 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"4632\" data-id=\"cdb6711\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2e25cde\" data-eae-slider=\"83088\" data-id=\"2e25cde\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0c5cbdd\" data-eae-slider=\"14766\" data-id=\"0c5cbdd\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14d7326 h3 elementor-widget elementor-widget-heading\" data-id=\"14d7326\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Threat Lab<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-448e3ab elementor-widget elementor-widget-text-editor\" data-id=\"448e3ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our Threat Lab is staffed with experts who identify and stop fraudulent activity. We work with law enforcement and academia to examine the forces behind digital advertising fraud. Most recently, our Threat Lab collaborated with Google to take down a fraudulent VPN app.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-273683c elementor-widget elementor-widget-button\" data-id=\"273683c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/integralads.com\/apac\/solutions\/ad-fraud\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LEARN MORE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-8028d0d elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"54668\" data-id=\"8028d0d\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29adf47\" data-eae-slider=\"38733\" data-id=\"29adf47\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-a247621 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"57778\" data-id=\"a247621\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5816f7a\" data-eae-slider=\"52115\" data-id=\"5816f7a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2324e3b h3 elementor-widget elementor-widget-heading\" data-id=\"2324e3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Total Visibility\u2122 <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88ecbbe elementor-widget elementor-widget-text-editor\" data-id=\"88ecbbe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Total Visibility\u2122 is an exclusive, industry-first solution that delivers radical transparency into your programmatic media buys. Recognizing an urgent need for more transparency in the programmatic supply chain, our team delivered a solution that reduces media waste, provides financial transparency, and optimizes programmatic buying. We remain committed to listening to our customers and innovating with purpose to provide quality solutions.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ed6a76 elementor-widget elementor-widget-button\" data-id=\"1ed6a76\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/integralads.com\/uk\/solutions\/open-web\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LEARN MORE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-85c65e2\" data-eae-slider=\"81966\" data-id=\"85c65e2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-dabcc86 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"80967\" data-id=\"dabcc86\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d667a4\" data-eae-slider=\"85720\" data-id=\"7d667a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-d55486e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"74644\" data-id=\"d55486e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4905a1c\" data-eae-slider=\"70590\" data-id=\"4905a1c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-815a343\" data-eae-slider=\"79432\" data-id=\"815a343\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-befa1ee h3 elementor-widget elementor-widget-heading\" data-id=\"befa1ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Our commitment to Media Quality<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44a08ef elementor-widget elementor-widget-text-editor\" data-id=\"44a08ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At IAS, our mission is to be the global benchmark for trust and transparency in digital media quality. Our annual Media Quality Report leverages our database of trillions of global data events measured each month to offer an industry barometer against which ad buyers and sellers may benchmark the quality of their campaigns and inventory.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-060161f elementor-widget elementor-widget-button\" data-id=\"060161f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"\/apac\/insider\/category\/topics\/mqr\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LEARN MORE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-cabafc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"69551\" data-id=\"cabafc3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4862514\" data-eae-slider=\"62968\" data-id=\"4862514\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce78986 h3 elementor-widget elementor-widget-heading\" data-id=\"ce78986\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">History of Innovation\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3155a4 elementor-widget elementor-widget-html\" data-id=\"c3155a4\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"accordion\">\n   <ul class=\"timeline\">\n\t\n\t<li>\n\t\t<h4>2009<\/h4>\n      <div>\n        <a href=\"#\">\n          <h2>2009<\/h2>\n          <p>Integral Ad Science (IAS), formerly AdSafe Media, <br>\n is founded in New York City to address advertisers'<br> \n growing concerns about digital media quality<br> \n and brand safety. <br>\n\t\t\t<\/p><p>\n IAS launches the first brand safety solution,<br> \n allowing advertisers to have more control <br>\n over where their advertising appears on <br>\n the open web. <\/p>\n\t\t  <span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Invested in<\/h5>\n\t\t\t<h6>Brand Safety<\/h6>\n\t\t  <\/span>\t\n\t\t  \n        <\/a>\n      <\/div>\n    <\/li>\n    <li>\n\t\t<h4>2010<\/h4>\n      <div>\n        <a href=\"#\">\n          <h2>2010<\/h2>\n          <p>IAS launches the first viewability solution<br>\n to give advertisers insight into whether <br>\n their digital ads are being seen.<\/p>\n\n\t\t<p>IAS releases its first digital media quality<br>\n benchmarks for viewability and brand safety, <br>\n now shared annually via the Media <br>\n Quality Report. <br>\n         <\/p>\n\t\t  <span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Invested in<\/h5>\n\t\t\t<h6>Viewability, Media Quality Report<\/h6>\n\t\t  <\/span>\t\n\t\t  \n        <\/a>\n      <\/div>\n    <\/li>\n   <li>\n\t\t<h4>2011<\/h4>\n      <div>\n        <a href=\"#\">\n          <h2>2011<\/h2>\n          <p>While developing the first digital ad fraud<br>\n product, IAS uncovers a first-of-its-kind ad<br>\n fraud scheme, affecting dozens of big-name <br>\n advertisers. <br>\n\t\t\t<\/p>\n\t\t  <span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Invested in<\/h5>\n\t\t\t<h6>Ad fraud<\/h6>\n\t\t  <\/span>\t\n\t\t  \n        <\/a>\n      <\/div>\n    <\/li>\n    <li>\n\t\t<h4>2012<\/h4>\n      <div>\n        <a href=\"#\">\n          <h2>2012<\/h2>\n          <p>IAS releases the first-ever technology to<br>\n detect and block digital ad fraud, <br>\n redefining the way advertisers and <br>\n publishers buy and sell media <br>\n directly.<\/p>\n\t\t  <span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Invested in<\/h5>\n\t\t\t<h6>Ad fraud<\/h6>\n\t\t  <\/span>\t\n\t\t  \n        <\/a>\n      <\/div>\n    <\/li>\n    <li>\n\t\t<h4>2013<\/h4>\n      <div>\n        <a href=\"#\">\n          <h2>2013<\/h2>\n          <p>IAS is granted a patent for proprietary ad <br>\n blocking technology that ensures advertisers<br>\n only pay for impressions that closely align<br>\n with their media quality goals.<\/p>\n\n\t\t\t<p>IAS expands globally and opens our <br>\n first international office in London.<\/p>\n\n\t\t\t<p>IAS receives Media Rating Council <br>\n (MRC) accreditation for innovative digital<br>\n technology capabilities surrounding <br>\n viewability.<\/p>\n\t\t  <span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Invested in<\/h5>\n\t\t\t<h6>Ad fraud, Global expansion<\/h6>\n\t\t  <\/span>\t\n\t\t  \n        <\/a>\n      <\/div>\n    <\/li>\n    <li>\n\t\t<h4>2014<\/h4>\n      <div>\n        <a href=\"#\">\n          <h2>2014<\/h2>\n          <p>IAS acquires mobile ad serving analytics <br>\n company, Simplytics, allowing advertisers <br>\n to verify and optimize for both in-app and <br>\n mobile web campaigns.<\/p>\n\n\t\t  <p>IAS unveils the first full-suite video<br> \n verification solution, allowing advertisers<br>\n to monitor brand safety, geo-location, <br>\n context, and suspicious activity. <\/p>\n\t\t  <span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Invested in<\/h5>\n\t\t\t<h6>Mobile<\/h6>\n\t\t  <\/span>\t\n\t\t  \n        <\/a>\n      <\/div>\n    <\/li>\n    <li>\n\t\t<h4>2015<\/h4>\n      <div>\n        <a href=\"#\">\n          <h2>2015<\/h2>\n          <p>IAS officially creates the Threat Lab,<br> \n featuring a dedicated team of specialists <br>\n to investigate fraud schemes.<br>\n\n The MRC grants IAS accreditation for Video<br>\n Ad Viewability Measurement, adding to our <br>\n existing display ad viewability and brand <br>\n safety MRC accreditations. <\/p>\n\t\t  <span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Invested in<\/h5>\n\t\t\t<h6>Threat Lab<\/h6>\n\t\t  <\/span>\t\n\t\t  \n        <\/a>\n      <\/div>\n    <\/li>\n    <li>\n\t\t<h4>2016<\/h4>\n      <div>\n        <a href=\"#\">\n          <h2>2016<\/h2>\n          <p>IAS announces industry-leading social platform<br>\n partnerships with Facebook and YouTube.<br><\/p>\n\n\t\t   <p>IAS releases its proprietary Open Source <br>\n Software Development Kit (SDK) to the industry<br>\n at-large, unifying in-app measurement.<br><\/p>\n\n\t\t   <p>IAS becomes the first company awarded MRC<br>\n accreditation for viewability measurement <br>\n and SIVT detection for desktop and mobile <br>\n web traffic.<\/p>\n\t\t  <span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Invested in<\/h5>\n\t\t\t<h6>Facebook, YouTube (expanded coverage)<\/h6>\n\t\t  <\/span>\t\n\t\t  \n        <\/a>\n      <\/div>\n    <\/li>\n    <li>\n\t\t<h4>2017<\/h4>\n      <div>\n        <a href=\"#\">\n          <h2>2017<\/h2>\n          <p>IAS measures viewability for video ads on<br> \n Twitter.<\/p>\n\n\t\t  <p>IAS widens global reach of brand safety <br>\n solution, with coverage across 40 languages.<\/p>\n\n\t\t  <p>IAS launches mobile in-app fraud<br> pre-bid segments and Publisher<br> Optimization solutions.<\/p>\n\t\t  <span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Invested in<\/h5>\n\t\t\t<h6>Instagram, Twitter, Snapchat, <br>\n Verizon Media, Facebook Audience <br>\n Network<\/h6>\n\t\t  <\/span>\t\n\t\t  \n        <\/a>\n      <\/div>\n    <\/li>\n    <li>\n\t\t<h4>2018<\/h4>\n      <div>\n        <a href=\"#\">\n          <h2>2018<\/h2>\n          <p>IAS partners with YouTube to create a <br>\n scalable Brand Safety solution and is <br>\n selected by Google as their Preferred <br>\n Measurement Partner for brand safety and <br>\n viewability.<\/p>\n\n\t\t  <p>IAS releases fraud and viewability <br>\n measurement with Snapchat to drive <br>\n greater transparency and media quality<br>\n measurability of in-app photos and <br>\n videos. <\/p>\n\t\t  <span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Invested in<\/h5>\n\t\t\t<h6>Spotify, Snapchat<\/h6>\n\t\t  <\/span>\t\n\t\t  \n        <\/a>\n      <\/div>\n    <\/li>\n    <li>\n\t\t<h4>2019<\/h4>\n      <div>\n        <a href=\"#\">\n          <h2>2019<\/h2>\n          <p>IAS releases Quality Impressions\u2122 , formerly <br>\n known as \"Qualified Ads,\" a unified media<br>\n quality metric which measures impressions<br>\n that are in-geo, brand safe, viewable, <br>\n and fraud free.<\/p>\n\n\t\t  <p>IAS pioneers the first connected TV (CTV)<br>\n verification solution with Verizon and <br>\n leading video publishers including Hulu, <br>\n Roku, and FireTV.<\/p>\n\n\t\t  <p>IAS acquires ADmantX, the leading <br>\n provider of cognitive semantic-based solutions,<br>\n enabling publishers and advertisers to match <br>\n ads with relevant online content at the page <br>\n level.<\/p>\n\n\t\t  <p>Lisa Utzschneider joins IAS as Chief <br>\n Executive Officer.<\/p>\n\t\t  <span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Invested in<\/h5>\n\t\t\t<h6>Facebook (Brand safety), <br>\n YouTube (Brand safety)<\/h6>\n\t\t  <\/span>\t\n\t\t  \n        <\/a>\n      <\/div>\n    <\/li>\n    <li>\n\t\t<h4>2020<\/h4>\n      <div>\n        <a href=\"#\">\n          <h2>2020<\/h2>\n          <p>IAS partners with Google to release Automated Tag<br> for Google Display and Video 360, a \n world-first <br>solution that provides an automated\n workflow <br>and improves time to activate IAS verification.<\/p>\n\n\t\t  <p>IAS launches Context Control Avoidance, which \n provides<br> precise classification of content at scale,\n and<br> Context Control Targeting, which enables \n targeting<br> for contextually relevant content to \n increase <br>recognition and engagement -- no \n cookies needed.<\/p>\n\n\t\t  <p>IAS partners with Amino Payments to release <br>\n Total Visibility, giving advertisers insight into<br>\n the percentage of wasted media and its financial<br>\n impact, and allowing them to optimize campaigns<br>\n toward cost-efficient and quality media.<\/p>\n\n\t\t  <p>IAS is certified for both \u2018Brand Safety <br>\n Reporting\u2019 and \u2018Brand Suitability and Contextual<br>\n Targeting\u2019 in the YouTube Measurement Program.<\/p>\n\n\t\t  \n\t\t  <span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Invested in<\/h5>\n\t\t\t<h6>Facebook, Pinterest, LinkedIn<br> Audience Network,\n Microsoft Audience <br>Network<\/h6>\n\t\t  <\/span>\t\n\t\t  \n        <\/a>\n      <\/div>\n    <\/li>\n    <li>\n\t\t<h4>2021<\/h4>\n      <div>\n        <a href=\"#\">\n          <h2>2021<\/h2>\n          <p>IAS acquires Amino Payments, a leading provider<br>\n of programmatic advertising transparency, to <br>\n continue delivering the most comprehensive set <br>\n of programmatic transparency solutions.<\/p>\n\n\t\t  <p>IAS completes its initial public offering.<\/p>\n\n  \t\t  <p>IAS acquires Publica, accelerating its CTV <br>\n strategy to help publishers better monetize their<br>\n video programming across CTV devices and plans <br>\n to build additional tools that provide advertisers<br>\n with much-needed transparency into the quality <br>\n of CTV inventory.\n\t\t\t<\/p>\n\t\t\t<p>\n IAS first in-feed solution is launched with<br> the TikTok Brand Safety Solution.\n\t\t\t    \n\t\t\t<\/p>\n\t\t  <span class=\"firstCol\"> \t\t\t\n\t\t\t<h5>Invested in<\/h5>\n\t\t\t<h6>TikTok, Twitter (first in-feed brand <br>\n safety ever), and more<\/h6>\n\t\t  <\/span>\t\n\t\t  \n        <\/a>\n      <\/div>\n    <\/li>\n    <li>\n\t\t<h4>2022<\/h4>\n      <div>\n        <a href=\"#\">\n          <h2>2022<\/h2>\n          <p>\n IAS acquires Context, a Paris-based digital content <br> classification company, enabling marketing<br> partners to identify brand suitable content<br> beyond standard frameworks and contextually<br> target with granularity. <\/p> \n \n<p>IAS launches a CTV dashboard within IAS Signal <br>that delivers highly advanced, live insights on <br>media quality, allowing advertisers to measure <br>media quality with CTV data based on device,<br> app, channel, genre, content category, and rating. \n\n\t\t\t<\/p>\n\t\t\n\t\t  \n        <\/a>\n      <\/div>\n    <\/li>\n  <\/ul>\n<\/div>\n\n<style>\nul.timeline li h4 {\nborder-top: 4px solid;\n    color: #6EFF29;\n   \n    font-size: 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ul.timeline  li:nth-child(2) {\n  background-image: url(\"\");\n}\n\n\n\n\n\n\n\n\n\n.accordion {\n  width: 100%;\n  max-width: 1300px;\n  height: 710px;\n  overflow: hidden;\n  margin:0px auto 0;\n  background:#2D5E4A;\n}\n\n\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-679ffd1 elementor-section-stretched elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-eae-slider=\"20594\" data-id=\"679ffd1\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11a75be\" data-eae-slider=\"4645\" data-id=\"11a75be\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-4822716 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"22422\" data-id=\"4822716\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-aa38cc5\" data-eae-slider=\"70343\" data-id=\"aa38cc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea41493 elementor-widget__width-initial elementor-widget elementor-widget-pix-sliding-text\" data-id=\"ea41493\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"pix-sliding-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"sliding-text-27321495\" class=\"mb-3 text-left \"><h3 class=\"mb-32 pix-sliding-headline-2 animate-in body-font \" data-anim-type=\"pix-sliding-text\" pix-anim-delay=\"500\" data-class=\"body-font text-white\" style=\"\"><span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">Build&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">the&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">future&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">of&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item body-font text-white\" style=\"transition-delay: 0ms;\">advertising\u200b&#32;<\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c1e20c elementor-widget__width-initial body-2 elementor-widget elementor-widget-pix-text\" data-id=\"0c1e20c\" data-element_type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\" resp-option text-white text-left \" >At IAS, we\u2019re building solutions to help the advertising industry capture the attention of consumers and turn that attention into action. From data science to sales to IT, everyone has a part in moving the business forward. Our strength comes from the incredible diversity of perspectives, backgrounds, and skills, and it\u2019s why we seek the brightest minds in the world to join our team.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-94520b7\" data-eae-slider=\"70490\" data-id=\"94520b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-757606d body-3 dark-green-button elementor-widget elementor-widget-pix-button\" data-id=\"757606d\" data-element_type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"\/apac\/about-ias\/careers\/\" class=\"btn m-0     btn-green d-inline-block      btn-xl\"     ><span class=\"font-weight-bold \" >VIEW OPENINGS<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We provide the most actionable data to drive superior results At IAS, innovation is at the core of everything we do. We build products, deliver solutions, and partner with industry leaders to maximize results for the world\u2019s leading advertisers, publishers,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":293278,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-297944","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Integral Ad Science | Protect your ads from fraud<\/title>\n<meta name=\"description\" content=\"Integral Ad Science (IAS) provides AI and machine learning solutions that protect your digital media against fraud and increase digital campaign efficiency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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