{"id":298215,"date":"2021-08-29T23:00:00","date_gmt":"2021-08-29T23:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/ias-accelerates-growth-anz-senior-appointments\/"},"modified":"2023-12-21T18:50:36","modified_gmt":"2023-12-21T18:50:36","slug":"ias-accelerates-growth-anz-senior-appointments","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/apac\/news\/ias-accelerates-growth-anz-senior-appointments\/","title":{"rendered":"IAS Accelerates Growth in Australia and New Zealand with Senior Appointments"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/07\/Copy-of-Announcement-with-Headshots-2-people-Subtitle-1200-x-628-1024x536.png\" alt=\"Grace Parker, Commercial Lead, ANZ and Clem Birdsall, Strategic Partnerships Director\" class=\"wp-image-279748\"\/><\/figure>\n\n\n\n<p><strong>SYDNEY: AUGUST 30, 2021 <\/strong>\u2013<strong> <\/strong>Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, announced two senior appointments in Australia and New Zealand (ANZ) to continue the company\u2019s growth in the region. IAS has promoted Clem Birdsall to the role of Strategic Partnerships Director and hired Grace Parker as the Commercial Lead in ANZ.<\/p>\n\n\n\n<p>In his new role, Clem will lead IAS\u2019s publisher and programmatic business in the region. He will work closely with publishers, brands, and agencies to navigate opportunities in contextual targeting and avoidance, supply path optimisation, and programmatic buying efficiency with IAS\u2019s solutions. Previously, Clem was a Sales Director at IAS, supporting publishers across Northern Europe, the Middle East, and Africa. Prior to that, he held several commercial roles at News Corp working across key business units, including News Corp Australia, News UK, Dow Jones, and REA Group.<\/p>\n\n\n\n<p>As the Commercial Lead, Grace is tasked with building strong partnerships with agencies and brands across Australia and New Zealand. Her role focuses on helping advertisers leverage IAS tools that drive transparency and operational efficiency, achieve Quality Impressions\u2122, and increase control over contextual environments. Previously, Grace has held sales and business development positions within the adtech industry in Sydney and London. Most recently, she was a Strategic Partnership Manager at Bench Media and a Senior Sales Manager at Blis, bringing key experience in driving revenue growth.<\/p>\n\n\n\n<p>\u201cCustomer obsession is our number one priority at IAS, and as programmatic growth accelerates, we\u2019re using our technology and data to create greater value for clients. We continue to forge strong relationships with agencies and brands in Australia and New Zealand. Both Clem and Grace join us with a wealth of commercial experience, making them well-positioned to continue this momentum and drive growth for IAS. We will continue to expand our local customer support team as well. I look forward to our growing team strengthening industry relationships, providing excellent customer service, and driving market-leading solutions in ANZ,\u201d said Jessica Miles, Country Manager ANZ, IAS.<\/p>\n\n\n\n<p>\u201cOur partners in Australia trust IAS as an industry leader in digital media quality and recognise our consultative approach to help them drive results,\u201d said Clem Birdsall, Strategic Partnerships Director, IAS.&nbsp; \u201cI look forward to applying my global industry experience to strengthen our leadership position in ANZ, and I\u2019m thrilled to be leading the charge to foster deeper relationships with our publisher and programmatic customers.\u201d<\/p>\n\n\n\n<p>\u201cIAS is experiencing exciting growth across programmatic, CTV, and social platforms, and I am delighted to join at this critical point in the company\u2019s journey,\u201d said Grace Parker, Commercial Lead ANZ, IAS. \u201cI look forward to leveraging my wealth of adtech experience to partner with brands and agencies to help them take advantage of IAS\u2019s leading solutions.\u201d<\/p>\n\n\n\n<p><strong>About Integral Ad Science<\/strong><\/p>\n\n\n\n<p>Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world\u2019s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit <a href=\"http:\/\/integralads.com\">integralads.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SYDNEY: AUGUST 30, 2021 \u2013 Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, announced two senior appointments in Australia and New Zealand (ANZ) to continue the company\u2019s growth in the region. IAS has promoted Clem Birdsall&#8230;<\/p>\n","protected":false},"author":1,"featured_media":298217,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-298215","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS Accelerates Growth in Australia and New Zealand with Senior Appointments - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/news\/ias-accelerates-growth-anz-senior-appointments\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS Accelerates Growth in Australia and New Zealand with Senior Appointments\" \/>\n<meta property=\"og:description\" content=\"SYDNEY: AUGUST 30, 2021 \u2013 Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, announced two senior appointments in Australia and New Zealand (ANZ) to continue the company\u2019s growth in the region. 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