{"id":298258,"date":"2022-01-04T03:00:00","date_gmt":"2022-01-04T03:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/ias-acquires-context\/"},"modified":"2022-01-04T03:00:00","modified_gmt":"2022-01-04T03:00:00","slug":"ias-acquires-context","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/apac\/news\/ias-acquires-context\/","title":{"rendered":"IAS Acquires AI Company, Context, to Further Enhance Image and Video Classification"},"content":{"rendered":"\n

Acquisition Provides Additional Artificial Intelligence for Contextual Classification and Targeting<\/em><\/em><\/strong><\/p>\n\n\n\n

NEW YORK <\/strong>\u2013 January 4, 2022 <\/strong>\u2013 <\/strong>Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, announced today that it has acquired Context, a Paris-based digital content classification company. Context\u2019s artificial intelligence (AI) driven technology provides image and video classification across various digital media including social media platforms and connected TV (CTV). The acquisition builds on IAS\u2019s current, market-leading media classification and contextual targeting capabilities. The integration of Context\u2019s technology will enable IAS\u2019s marketing partners to identify brand suitable content beyond standard frameworks and contextually target with granularity. Additionally, the acquisition continues IAS\u2019s commitment to innovate globally by adding teams of engineers, data scientists, and data analysts located in France and Poland.<\/p>\n\n\n\n

\u201cMarketers require sophisticated contextual targeting and avoidance solutions that offer precision and flexibility, especially as the industry moves to a cookie-less world,\u201d said Lisa Utzschneider, CEO of IAS. \u201cThe acquisition of Context builds on our existing capabilities and accelerates our product roadmap, particularly in video classification for social media and CTV applications. It also furthers our vision of offering tailored solutions to our customers. I\u2019d like to welcome Jack Habra, CEO, along with Context\u2019s impressive team to IAS.\u201d <\/p>\n\n\n\n

Since 2016, Context has served the video industry as a premier multimedia recognition and classification technology based on AI. Context\u2019s technology will be integrated into IAS\u2019s Context Control suite of suitability and contextual targeting solutions.<\/p>\n\n\n\n

\u201cWe are delighted to join with IAS to advance their market leading contextual targeting and classification capabilities,\u201d said Jack Habra, CEO of Context. \u201cOur technology is designed to deliver critical insights to help marketers optimize their campaigns, and we look forward to realizing Context\u2019s full potential as part of IAS.\u201d <\/p>\n\n\n\n

About Integral Ad Science<\/strong><\/p>\n\n\n\n

Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world\u2019s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com<\/a>.<\/p>\n\n\n\n

<\/p>\n\n\n\n

About Context<\/strong><\/p>\n\n\n\n

<\/h4>\n\n\n\n

Context (formerly Reminiz) is a sophisticated video understanding technology dedicated to helping the media industry better address content classification and content monetization.<\/p>\n\n\n\n

Context serves the video industry as a leading artificial intelligence for image and video classification and its fully automated solution indexes and categorizes videos at scale.<\/p>\n\n\n\n

Based on proprietary algorithms, Context is a unique video-ready solution with complete video-understanding capabilities, empowering the whole industry, from advertisers to publishers.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Forward-Looking Statements<\/strong><\/strong><\/p>\n\n\n\n

<\/h4>\n\n\n\n

This press release includes “forward-looking statements,” including expected advantages and benefits of the acquisition on IAS’s offerings and business. Forward-looking statements are subject to known and unknown risks and uncertainties, many of which may be beyond IAS’s control. The forward-looking information presented in this press release is not a guarantee of future events, and that actual events may differ materially from those made in or suggested by the forward-looking information contained in this press release. In addition, forward-looking statements generally can be identified by the use of forward-looking terminology such as “may,” “plan,” “seek,” “will,” “expect,” “intend,” “estimate,” “anticipate,” “believe” or “continue” or the negative thereof or variations thereon or similar terminology. Any forward-looking information presented herein is made only as of the date of this press release, and IAS does not undertake any obligation to update or revise any forward-looking information to reflect changes in assumptions, the occurrence of unanticipated events, or otherwise.<\/p>\n","protected":false},"excerpt":{"rendered":"

Acquisition Provides Additional Artificial Intelligence for Contextual Classification and Targeting NEW YORK \u2013 January 4, 2022 \u2013 Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, announced today that it has acquired Context, a Paris-based digital content…<\/p>\n","protected":false},"author":1,"featured_media":298259,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-298258","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nIAS Acquires AI Company, Context, to Further Enhance Image and Video Classification - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/news\/ias-acquires-context\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS Acquires AI Company, Context, to Further Enhance Image and Video Classification\" \/>\n<meta property=\"og:description\" content=\"Acquisition Provides Additional Artificial Intelligence for Contextual Classification and Targeting NEW YORK \u2013 January 4, 2022 \u2013 Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, announced today that it has acquired Context, a Paris-based digital content...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/news\/ias-acquires-context\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/07\/IAS_Context_840x840.png\" \/>\n\t<meta property=\"og:image:width\" content=\"840\" \/>\n\t<meta property=\"og:image:height\" content=\"840\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/news\\\/ias-acquires-context\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/news\\\/ias-acquires-context\\\/\",\"name\":\"IAS Acquires AI Company, Context, to Further Enhance Image and Video Classification - 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