{"id":298309,"date":"2022-05-26T02:22:28","date_gmt":"2022-05-26T02:22:28","guid":{"rendered":"https:\/\/integralads.com\/news\/ias-signal-is-enhanced-to-include-total-visibility-dashboard\/"},"modified":"2023-07-12T06:01:33","modified_gmt":"2023-07-12T06:01:33","slug":"ias-signal-is-enhanced-to-include-total-visibility-dashboard","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/apac\/news\/ias-signal-is-enhanced-to-include-total-visibility-dashboard\/","title":{"rendered":"IAS Signal is Enhanced to Include Total Visibility\u2122 Dashboard"},"content":{"rendered":"<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/07\/total_visibility_ias_signal_dashboard_final-1024x536.png\" alt=\"\"><\/figure>\n<\/p>\n<h4>Drive marketing outcomes with IAS\u2019s Quality Path Optimization (QPO) Solution<\/h4>\n<p><\/p>\n<\/p>\n<p><strong>SINGAPORE, May 25, 2022 &#8212; <\/strong>Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced enhancements to IAS Signal that will incorporate the <strong>Total Visibility<sup>TM<\/sup><\/strong> solution via a new and improved dashboard. With this enhancement, clients can now access critical insights into their supply paths in one reporting platform, simplifying how they analyze and manage campaign performance.&nbsp;<\/p>\n<\/p>\n<p>Advertisers will gain access to the complete <strong>Total Visibility<sup>T<\/sup><\/strong><sup><strong>M<\/strong><\/sup> solution along with personalized support from our newly formed Outcomes team, enabling them to understand the true financial impact of their media quality and drive marketing outcomes.<\/p>\n<\/p>\n<p>\u201cBrands and agencies want more visibility into their programmatic buys to understand what optimizations can improve campaign performance and drive high-quality supply paths,\u201d said Lisa Utzschneider, CEO at Integral Ad Science. \u201cLeveraging IAS\u2019s QPO solution and metrics like qCPM will allow advertisers to identify the most effective channels for purchasing high-quality inventory at the most efficient cost.\u201d&nbsp;<\/p>\n<\/p>\n<p>IAS recognizes the importance advertisers place on understanding the supply path. We have also expanded our partner integrations, making <strong>Total Visibility<sup>TM<\/sup><\/strong> globally available with additional key platforms such as Xandr, Beeswax (now part of FreeWheel), Bidtellect, and more. We are working to support even more platform partner integrations this year with partners like MediaMath, Viant, and Adform.<\/p>\n<\/p>\n<p>Advertisers are approaching supply path optimization strategically and deploying strategies to seek high-quality media underpinned by efficient investments,\u201d said Joshua Turner, Vice President of Product Management at Xandr. \u201cWith this integration, advertisers can now understand and optimize their digital campaigns, so they can also drive optimal marketing outcomes in addition to gaining financial transparency.\u201d<\/p>\n<\/p>\n<p>IAS\u2019s QPO solution, <strong>Total Visibility<sup>TM<\/sup><\/strong><sup> <\/sup>helps buyers uncover inefficiencies within the supply paths allowing advertisers to optimize toward the most efficient and high-quality paths while campaigns are still in flight. With IAS\u2019s QPO solution, advertisers can now:&nbsp;<\/p>\n<\/p>\n<ul>\n<li><strong>Verify media quality<\/strong> against IAS\u2019s standard Brand Safety, IVT, and Viewability metrics,<\/li>\n<li><strong>Quantify media cost<\/strong> and understand the financial impact of blocked ads and the cost of quality inventory all in one place,&nbsp;<\/li>\n<li><strong>Optimize media efficiency<\/strong> to unlock premium performance at efficient pricing<\/li>\n<\/ul>\n<\/p>\n<p><strong>Total Visibility<sup>TM<\/sup><\/strong> has been <a href=\"https:\/\/integralads.com\/insider\/supply-path-case-study\/\">proven<\/a> to increase advertisers&#8217; programmatic campaign performance, delivering up to 22% media cost efficiency by reallocating spend to higher quality paths.<\/p>\n<\/p>\n<p><strong>About Integral Ad Science<\/strong><\/p>\n<\/p>\n<p>Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world\u2019s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Drive marketing outcomes with IAS\u2019s Quality Path Optimization (QPO) Solution SINGAPORE, May 25, 2022 &#8212; Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced enhancements to IAS Signal that will incorporate the Total VisibilityTM solution&#8230;<\/p>\n","protected":false},"author":1,"featured_media":298311,"menu_order":0,"template":"","portfolio-types":[77],"class_list":["post-298309","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IAS Signal is Enhanced to Include Total Visibility\u2122 Dashboard - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/news\/ias-signal-is-enhanced-to-include-total-visibility-dashboard\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS Signal is Enhanced to Include Total Visibility\u2122 Dashboard\" \/>\n<meta property=\"og:description\" content=\"Drive marketing outcomes with IAS\u2019s Quality Path Optimization (QPO) Solution SINGAPORE, May 25, 2022 &#8212; Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced enhancements to IAS Signal that will incorporate the Total VisibilityTM solution...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/news\/ias-signal-is-enhanced-to-include-total-visibility-dashboard\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-12T06:01:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/07\/Total_Visibility_IAS_Signal_Dashboard_FINAL-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1308\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/apac\/news\/ias-signal-is-enhanced-to-include-total-visibility-dashboard\/\",\"url\":\"https:\/\/integralads.com\/apac\/news\/ias-signal-is-enhanced-to-include-total-visibility-dashboard\/\",\"name\":\"IAS Signal is Enhanced to Include Total Visibility\u2122 Dashboard - 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