{"id":337162,"date":"2024-09-04T12:00:00","date_gmt":"2024-09-04T12:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/ias-appoints-marc-grabowski-coo-srishti-gupta-cpo\/"},"modified":"2025-03-13T20:42:54","modified_gmt":"2025-03-13T20:42:54","slug":"ias-appoints-marc-grabowski-coo-srishti-gupta-cpo","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/apac\/news\/ias-appoints-marc-grabowski-coo-srishti-gupta-cpo\/","title":{"rendered":"IAS Appoints Marc Grabowski as Chief Operating Officer and Srishti Gupta as Chief Product Officer"},"content":{"rendered":"\n

NEW YORK \u2013 September 4, 2024 <\/strong>\u2013 Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the appointment of Marc Grabowski as Chief Operating Officer (COO) and Srishti Gupta as Chief Product Officer (CPO), effective September 16, 2024.<\/p>\n\n\n\n

Grabowski, previously the Global Vice President of Oracle Advertising, will oversee the company\u2019s global commercial organization prioritizing customer success, business strategy, and company commercial operations. Gupta, former Chief Product Officer at Rokt, will lead the company\u2019s product strategy, product development, and go-to-market initiatives. Grabowski and Gupta will report directly to Lisa Utzschneider, CEO of IAS. <\/p>\n\n\n\n

\u201cWe are delighted to welcome Marc and Srishti to IAS as they will enhance our senior leadership team, strengthen our customer-first approach, and advance our product development to meet the future needs of our customers and partners,\u201d said Lisa Utzschneider, CEO of IAS. \u201cMarc and Srishti have a shared focus on innovation and agility which is essential in our fast-paced and dynamic industry. We look forward to their contributions as we continue to enable our customers to maximize performance while safeguarding and scaling their digital media investments.\u201d<\/p>\n\n\n\n

Grabowski brings extensive leadership and experience across the demand and supply sides of the advertising industry. He joins IAS from Oracle Advertising where he led Oracle\u2019s global go-to-market organization for Oracle\u2019s Advertising products, including Moat, Datalogix, BlueKai, and Grapeshot. Previously, Grabowski served as Executive Vice President of Global Supply & Business Development at Criteo; held the CEO role at Persio, a B2B mobile marketing platform that was later acquired by Clutch.com; and spent nearly a decade at Yahoo! in various sales roles.<\/p>\n\n\n\n

\u201cIAS\u2019s focus on data integrity and its trusted AI-backed technology, along with the company\u2019s capabilities in social media, the open web, Connected TV (CTV), and other emerging channels makes this an exciting opportunity,\u201d said Grabowski. \u201cI\u2019m excited to offer my experience in strategy and execution to IAS\u2019s strong bench of talent to drive superior results for our customers and partners.\u201d<\/p>\n\n\n\n

Gupta is a seasoned executive and visionary product leader, with a track record of delivering growth in both B2B and B2C products across various advertising channels, including CTV. Most recently, she served as Chief Product Officer at Rokt, an e-commerce technology company, where she was responsible for delivering a highly relevant and performant experience across billions of e-commerce transactions. Before joining Rokt, Gupta was the Director of Ads Measurement at Amazon where she spearheaded the creation of cross-channel measurement products. Earlier, she held the role of President and General Manager for IRI\u2019s Digital and Media Solutions.<\/p>\n\n\n\n

\u201cAs marketers look to maximize return on their digital ad investments across channels, IAS has continued to innovate with high velocity and flexibility,\u201d said Gupta. \u201cI look forward to building on this strong foundation, driving customer value through industry-leading products, and furthering IAS\u2019s mission of delivering trust and transparency in digital media quality.\u201d<\/p>\n\n\n\n

To learn more about other recent updates at IAS, visit  https:\/\/integralads.com\/about-ias\/newsroom\/<\/a>. <\/p>\n\n\n\n

About Integral Ad Science<\/strong><\/p>\n\n\n\n

Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

NEW YORK \u2013 September 4, 2024 \u2013 Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the appointment of Marc Grabowski as Chief Operating Officer (COO) and Srishti Gupta as Chief Product Officer (CPO),…<\/p>\n","protected":false},"author":17,"featured_media":335289,"menu_order":0,"template":"","portfolio-types":[77,78],"class_list":["post-337162","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-news","portfolio-types-press-releases"],"acf":[],"yoast_head":"\nIAS Appoints Marc Grabowski as Chief Operating Officer and Srishti Gupta as Chief Product Officer - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/news\/ias-appoints-marc-grabowski-coo-srishti-gupta-cpo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS Appoints Marc Grabowski as Chief Operating Officer and Srishti Gupta as Chief Product Officer\" \/>\n<meta property=\"og:description\" content=\"NEW YORK \u2013 September 4, 2024 \u2013 Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the appointment of Marc Grabowski as Chief Operating Officer (COO) and Srishti Gupta as Chief Product Officer (CPO),...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/news\/ias-appoints-marc-grabowski-coo-srishti-gupta-cpo\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-13T20:42:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/09\/NEWHIRES-PRESS-RELEASE-TILE.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/news\/ias-appoints-marc-grabowski-coo-srishti-gupta-cpo\/\",\"url\":\"https:\/\/integralads.com\/news\/ias-appoints-marc-grabowski-coo-srishti-gupta-cpo\/\",\"name\":\"IAS Appoints Marc Grabowski as Chief Operating Officer and Srishti Gupta as Chief Product Officer - 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