{"id":337169,"date":"2024-06-04T11:30:00","date_gmt":"2024-06-04T11:30:00","guid":{"rendered":"https:\/\/integralads.com\/news\/ias-announces-industry-first-deepfake-measurement\/"},"modified":"2025-04-09T20:45:58","modified_gmt":"2025-04-09T20:45:58","slug":"ias-announces-industry-first-deepfake-measurement","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/apac\/news\/ias-announces-industry-first-deepfake-measurement\/","title":{"rendered":"IAS Announces Industry-First Deepfake Measurement Capabilities"},"content":{"rendered":"\n

Innovation Builds Upon IAS\u2019s AI-Driven Misinformation Reporting To Safeguard Brands Ahead of U.S. Elections <\/em><\/p>\n\n\n\n

NEW YORK \u2013 June 4, 2024 \u2013<\/strong> Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced availability of the industry\u2019s first deepfake measurement offering, enabling advertisers to further verify the safety and suitability of their digital media investments through trusted and safe AI-powered technology. Now in Beta testing, the new offering helps advertisers avoid running adjacent to deepfake content as part of the Global Alliance for Responsible Media (GARM)-defined Brand Safety Floor and Suitability Framework misinformation category.\u00a0<\/p>\n\n\n\n

\u201cMarketers are looking to leverage new technologies to detect and mitigate the harmful effects of deepfakes and misinformation, and we\u2019re excited to offer this latest innovation ahead of the U.S. elections,\u201d said Lisa Utzschneider, CEO of IAS. \u201cMarketers need reliable partners and data to help them safeguard their brands, and our deepfake detection offering will empower them with the actionable data needed to address this rising threat.\u201d<\/p>\n\n\n\n

Deepfake signals, combined with IAS\u2019s misinformation categorization capability as part of IAS\u2019s industry-leading brand safety products, use AI-driven Multimedia Technology with frame-by-frame analysis to provide the most reliable and accurate data in the industry. IAS\u2019s latest innovation aims to detect visual manipulations, including faceswaps in videos and images synthesized by Generative AI technologies, and to protect the authenticity of content aligned to the GARM framework. <\/p>\n\n\n\n

\u201cIAS Multimedia Technology safeguards and scales brands across channels, with up to 74% greater accuracy. We are dedicated to benchmarking our deepfake detection technology against cutting-edge open source frameworks and models along with rigorous testing within our own classification framework,\u201d said Kumaresh Singh, SVP, Data Science of IAS. \u201cWe are excited to continue developing video-first solutions in close partnership with our customers.\u201d<\/p>\n\n\n\n

The deepfake technology is currently in Beta and available now for select US advertisers. To learn more about IAS\u2019s misinformation measurement efforts, please visit: https:\/\/integralads.com\/misinformation\/<\/a>. <\/p>\n\n\n\n

About Integral Ad Science<\/strong><\/p>\n\n\n\n

Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.<\/p>\n","protected":false},"excerpt":{"rendered":"

Innovation Builds Upon IAS\u2019s AI-Driven Misinformation Reporting To Safeguard Brands Ahead of U.S. Elections  NEW YORK \u2013 June 4, 2024 \u2013 Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced availability of the industry\u2019s…<\/p>\n","protected":false},"author":17,"featured_media":305114,"menu_order":0,"template":"","portfolio-types":[77,78],"class_list":["post-337169","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-news","portfolio-types-press-releases"],"acf":[],"yoast_head":"\nIAS Announces Industry-First Deepfake Measurement Capabilities - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/news\/ias-announces-industry-first-deepfake-measurement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS Announces Industry-First Deepfake Measurement Capabilities\" \/>\n<meta property=\"og:description\" content=\"Innovation Builds Upon IAS\u2019s AI-Driven Misinformation Reporting To Safeguard Brands Ahead of U.S. Elections  NEW YORK \u2013 June 4, 2024 \u2013 Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced availability of the industry\u2019s...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/news\/ias-announces-industry-first-deepfake-measurement\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-09T20:45:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/IAS_Square-Logo-600x600-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/news\\\/ias-announces-industry-first-deepfake-measurement\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/news\\\/ias-announces-industry-first-deepfake-measurement\\\/\",\"name\":\"IAS Announces Industry-First Deepfake Measurement Capabilities - 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