{"id":337170,"date":"2024-05-29T12:00:00","date_gmt":"2024-05-29T12:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/ias-expands-global-measurement-amazon-properties-twitch\/"},"modified":"2025-04-09T20:38:57","modified_gmt":"2025-04-09T20:38:57","slug":"ias-expands-global-measurement-amazon-properties-twitch","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/apac\/news\/ias-expands-global-measurement-amazon-properties-twitch\/","title":{"rendered":"IAS Expands Global Measurement of Amazon Properties"},"content":{"rendered":"\n<p><em>Advertisers&nbsp;Now Have Access to Expanded Post-Bid Measurement for Campaigns Across Amazon Audiences and Twitch Inventory<\/em><\/p>\n\n\n\n<p><strong>NEW YORK \u2013 May 29, 2024 \u2013<\/strong> Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced its expanded reporting and insights are now available for Amazon DSP media buys. Through a server-to-server (S2S) integration on Amazon DSP, advertisers will now have access to measurement coverage for campaigns across Amazon custom audiences and Twitch inventory. IAS\u2019s solutions available to advertisers in Amazon DSP include viewability, invalid traffic (IVT), and brand safety and suitability. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cIAS and Amazon Ads share the value of customer obsession, and our global collaboration demonstrates how our companies continue to maximize return on investment for advertisers and are committed to providing independent measurement,\u201d said Lisa Utzschneider, CEO of IAS. \u201cThis is yet another way IAS is empowering marketers with actionable data to drive superior results, giving them more confidence that their spend is being optimized towards performance.\u201d&nbsp;<\/p>\n\n\n\n<p>IAS now provides Amazon DSP media buyers with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2022\u00a0Brand safety and suitability, viewability, and IVT measurement on custom audiences<\/li>\n\n\n\n<li>\u2022 Viewability and IVT measurement on Twitch<\/li>\n\n\n\n<li>\u2022 Cross-device measurement for web and in-app across CTV, mobile, desktop, and tablet<\/li>\n<\/ul>\n\n\n\n<p>IAS\u2019s Brand Safety &amp; Suitability, Viewability, and Invalid Traffic measurement expansion with Amazon Ads will be available in IAS Signal, designed to provide advertisers with greater access to campaign data and a unified view of their global campaigns.&nbsp;<\/p>\n\n\n\n<p>In Q3 2023, <a href=\"https:\/\/integralads.com\/news\/ias-reports-third-quarter-2023-financial-results\/\">IAS enhanced its integration with Amazon Ads<\/a> to include Context Control pre-bid segments. In addition to IAS&#8217;s standard pre-bid segments within Amazon DSP, customers can easily have controls to decide where their ads appear and easily reach contextually relevant content.<\/p>\n\n\n\n<p><strong>About Integral Ad Science<\/strong><\/p>\n\n\n\n<p>Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry\u2019s most actionable data to drive superior results for the world\u2019s largest advertisers, publishers, and media platforms. IAS\u2019s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.&nbsp;<br>Contact: <a href=\"mailto:press@integralads.com\">press@integralads.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertisers&nbsp;Now Have Access to Expanded Post-Bid Measurement for Campaigns Across Amazon Audiences and Twitch Inventory NEW YORK \u2013 May 29, 2024 \u2013 Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced its expanded reporting&#8230;<\/p>\n","protected":false},"author":17,"featured_media":332163,"menu_order":0,"template":"","portfolio-types":[77,78],"class_list":["post-337170","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-news","portfolio-types-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS Expands Global Measurement of Amazon Properties - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/news\/ias-expands-global-measurement-amazon-properties-twitch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS Expands Global Measurement of Amazon Properties\" \/>\n<meta property=\"og:description\" content=\"Advertisers&nbsp;Now Have Access to Expanded Post-Bid Measurement for Campaigns Across Amazon Audiences and Twitch Inventory NEW YORK \u2013 May 29, 2024 \u2013 Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced its expanded reporting...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/news\/ias-expands-global-measurement-amazon-properties-twitch\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-09T20:38:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/05\/Amazon-Lockup-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/news\\\/ias-expands-global-measurement-amazon-properties-twitch\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/news\\\/ias-expands-global-measurement-amazon-properties-twitch\\\/\",\"name\":\"IAS Expands Global Measurement of Amazon Properties - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/news\\\/ias-expands-global-measurement-amazon-properties-twitch\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/news\\\/ias-expands-global-measurement-amazon-properties-twitch\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Amazon-Lockup-1.png\",\"datePublished\":\"2024-05-29T12:00:00+00:00\",\"dateModified\":\"2025-04-09T20:38:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/news\\\/ias-expands-global-measurement-amazon-properties-twitch\\\/#breadcrumb\"},\"inLanguage\":\"en-APAC\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/apac\\\/news\\\/ias-expands-global-measurement-amazon-properties-twitch\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/news\\\/ias-expands-global-measurement-amazon-properties-twitch\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Amazon-Lockup-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Amazon-Lockup-1.png\",\"width\":1200,\"height\":1200,\"caption\":\"IAS expands global measurement of Amazon properties.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/news\\\/ias-expands-global-measurement-amazon-properties-twitch\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/apac\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IAS Expands Global Measurement of Amazon Properties\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-APAC\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"IAS Expands Global Measurement of Amazon Properties - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/apac\/news\/ias-expands-global-measurement-amazon-properties-twitch\/","og_locale":"en_US","og_type":"article","og_title":"IAS Expands Global Measurement of Amazon Properties","og_description":"Advertisers&nbsp;Now Have Access to Expanded Post-Bid Measurement for Campaigns Across Amazon Audiences and Twitch Inventory NEW YORK \u2013 May 29, 2024 \u2013 Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced its expanded reporting...","og_url":"https:\/\/integralads.com\/apac\/news\/ias-expands-global-measurement-amazon-properties-twitch\/","og_site_name":"Integral Ad Science","article_modified_time":"2025-04-09T20:38:57+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2024\/05\/Amazon-Lockup-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@integralads","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/integralads.com\/apac\/news\/ias-expands-global-measurement-amazon-properties-twitch\/","url":"https:\/\/integralads.com\/apac\/news\/ias-expands-global-measurement-amazon-properties-twitch\/","name":"IAS Expands Global Measurement of Amazon Properties - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/apac\/news\/ias-expands-global-measurement-amazon-properties-twitch\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/apac\/news\/ias-expands-global-measurement-amazon-properties-twitch\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2024\/05\/Amazon-Lockup-1.png","datePublished":"2024-05-29T12:00:00+00:00","dateModified":"2025-04-09T20:38:57+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/apac\/news\/ias-expands-global-measurement-amazon-properties-twitch\/#breadcrumb"},"inLanguage":"en-APAC","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/apac\/news\/ias-expands-global-measurement-amazon-properties-twitch\/"]}]},{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/apac\/news\/ias-expands-global-measurement-amazon-properties-twitch\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2024\/05\/Amazon-Lockup-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2024\/05\/Amazon-Lockup-1.png","width":1200,"height":1200,"caption":"IAS expands global measurement of Amazon properties."},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/apac\/news\/ias-expands-global-measurement-amazon-properties-twitch\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/apac\/"},{"@type":"ListItem","position":2,"name":"IAS Expands Global Measurement of Amazon Properties"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-APAC"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/portfolio\/337170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/users\/17"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/portfolio\/337170\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/media\/332163"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/media?parent=337170"}],"wp:term":[{"taxonomy":"portfolio-types","embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/portfolio-types?post=337170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}