{"id":337175,"date":"2024-05-01T13:05:00","date_gmt":"2024-05-01T13:05:00","guid":{"rendered":"https:\/\/integralads.com\/news\/ias-integration-roblox-3d-immersive-measurement\/"},"modified":"2025-05-16T22:53:43","modified_gmt":"2025-05-16T22:53:43","slug":"ias-integration-roblox-3d-immersive-measurement","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/apac\/news\/ias-integration-roblox-3d-immersive-measurement\/","title":{"rendered":"IAS Announces First-to-Market Integration With Roblox to Provide 3D Immersive Measurement"},"content":{"rendered":"\n<p><em>Industry-Leading Viewability and Invalid Traffic Measurement to Provide Global Brands and Agencies Increased Transparency into Immersive Environments on Roblox<\/em><\/p>\n\n\n\n<p><strong>NEW YORK \u2013 MAY 1, 2024 \u2013<\/strong> Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a first-to-market integration with Roblox, a global immersive platform for connection and communication. Available for advertising campaigns on Roblox later this year, IAS\u2019s Viewability and Invalid Traffic (IVT) Measurement products will provide advertisers increased transparency into the quality of their Immersive Ads within complex 3D environments.\u00a0<\/p>\n\n\n\n<p>Roblox, which has more than 71.5 million daily users as of Q4 2023, announced today its <a href=\"http:\/\/brands.roblox.com\/solutions\/advertising\">video ads<\/a> are now available to all advertisers, enabling them to reach its community of users ages 13 and over at scale. With video ads, brands don\u2019t need to build custom 3D content and can use their existing video creatives for ad campaigns on Roblox. The new video ad format joins the broader suite of Roblox\u2019s Immersive Ads offerings that include other formats \u2014 for example, billboard-style image ads. Advertisers will be able to confidently reach their audience across immersive environments on Roblox with IAS\u2019s 3D in-experience Viewability and IVT Measurement with reporting available through the IAS Signal platform.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cIAS is dedicated to supporting advertisers wherever they are, and that includes providing unique, effective ad measurement solutions across emerging mediums such as immersive 3D&nbsp;environments,\u201d said Lisa Utzschneider, CEO, IAS. \u201cOur partnership with Roblox makes us the first measurement provider to bring enhanced visibility and transparency to the world of 3D immersive experiences on Roblox, giving advertisers the assurance they need that their ads are driving engagement and reaching real users.\u201d<\/p>\n\n\n\n<p>IAS is launching new features and functionality for advertisers across Roblox later this year, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2022 Global 3D in-experience measurement coverage with advanced Viewability and Invalid Traffic metrics to give advertisers greater context on the performance of campaigns&nbsp; for a holistic view of media buys.<\/li>\n\n\n\n<li>\u2022 Integration with Immersive Ads on Roblox, including image and video ad formats on mobile web and in-app.<\/li>\n\n\n\n<li>\u2022 Trusted, third-party daily reporting through IAS Signal, the company&#8217;s unified reporting platform delivering data and insights advertisers need to easily manage their digital campaigns, with key metrics including Viewability, Time-in-View, Percent Completed, Invalid Traffic Rate, and more.<\/li>\n<\/ul>\n\n\n\n<p>&#8220;This partnership will help us develop industry leading measurement tools to establish and maintain trust with our advertising partners,&#8221; said Allison McDuffee, global head of brand insights and measurement at Roblox. &#8220;We are committed to building measurement solutions alongside innovation in 3D immersive spaces together with partners like IAS.&#8221;<\/p>\n\n\n\n<p>In the recent study <a href=\"https:\/\/integralads.com\/insider\/converting-gamers-to-consumers-research\/\">Converting Gamers to Consumers<\/a>, IAS found 69% of gamers are open to non-disruptive in-game ads. This latest partnership with Roblox is another demonstration of IAS\u2019s commitment to emerging mediums where advertisers are looking to engage with consumers.&nbsp;<\/p>\n\n\n\n<p><strong>About Integral Ad Science<\/strong><\/p>\n\n\n\n<p>Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry\u2019s most actionable data to drive superior results for the world\u2019s largest advertisers, publishers, and media platforms. IAS\u2019s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.<br>Contact: <a href=\"mailto:press@integralads.com\">press@integralads.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Industry-Leading Viewability and Invalid Traffic Measurement to Provide Global Brands and Agencies Increased Transparency into Immersive Environments on Roblox NEW YORK \u2013 MAY 1, 2024 \u2013 Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today&#8230;<\/p>\n","protected":false},"author":17,"featured_media":331362,"menu_order":0,"template":"","portfolio-types":[77,78],"class_list":["post-337175","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-news","portfolio-types-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS Announces First-to-Market Integration With Roblox to Provide 3D Immersive Measurement - 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