{"id":340465,"date":"2025-03-26T23:34:40","date_gmt":"2025-03-26T23:34:40","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&p=340465"},"modified":"2025-03-26T23:34:42","modified_gmt":"2025-03-26T23:34:42","slug":"ias-expands-operations-india-demand-digital-measurement-optimisation","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/apac\/news\/ias-expands-operations-india-demand-digital-measurement-optimisation\/","title":{"rendered":"IAS Expands Operations in India to Address Demand for Digital Measurement and Optimisation"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"mumbai_leadership_tile\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Company Opens Office in Mumbai, its Third Office in India<\/span><\/i><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

MUMBAI, March 27, 2025<\/b> \u2014\u00a0<\/span><\/span>Integral Ad Science<\/span><\/a> (IAS), a leading global media measurement and optimisation platform, today announced the expansion of its India footprint with a new office in Mumbai, the country\u2019s commercial capital. The Mumbai office complements IAS\u2019s existing presence in Delhi and Pune,\u00a0 enabling both global and local advertisers in India to drive superior performance and safeguard brand equity in the evolving digital media landscape.\u00a0<\/span><\/p>

India is <\/span>set<\/span><\/a> to become a USD 1 trillion digital economy by 2028. Significant advancements in digital infrastructure <\/span>connectivity<\/span><\/a> have propelled the growth of Indian digital advertising; digital ad spending in India rose by 21.4% in 2024, reaching $5.20 billion, and is on its way to $10.22 billion by 2028. Marketers are increasingly looking to unlock the potential of digital advertising and connect with audiences in this key growth market.\u00a0<\/span><\/p>

\u201cThe distinct needs of our customers in the APAC region demand localised solutions and a leadership team with deep market knowledge and expertise,\u201d said Laura Quigley, Senior Vice President of APAC. \u201cWe are committed to building enduring relationships with international and local brands in India and the wider APAC region to empower advertisers with the knowledge and tools needed to enhance the effectiveness of their digital ad campaigns.\u201d<\/span><\/p>

Abhishek Pujar, who has been promoted to Commercial Lead, will head the full-service team in Mumbai and report to Saurabh Khattar, Country Head of India. <\/span>Pujar joined IAS in 2022 as a Sales Manager to expand operations in India. He brings over <\/span>a decade<\/span> of experience in the digital advertising industry with a proven track record of success in sales, account management, and business development at companies including InMobi, where he handled the Sales responsibilities for Southeast Asia, and Zomato, where he was responsible for driving revenue.\u00a0<\/span><\/span><\/p>

\u201cI am honoured to lead the Mumbai business expansion for IAS and looking forward to working closely with brands and agencies in Mumbai to tap into IAS\u2019s solutions that help drive efficiency and return on investment,” said Abhishek Pujar, Commercial Lead, Mumbai at IAS. \u201cBrands in India are investing significant budgets across digital media, and there\u2019s a growing adoption of measurement and optimisation solutions for driving campaign success.\u201d<\/span><\/p>

\u201cWe are delighted to have Abhishek spearhead commercial growth for IAS in Mumbai as he has deep experience in partnering with brands and agencies across India and a keen understanding of the digital advertising landscape,\u201d said Saurabh Khattar, Country Head of India. \u201cOur presence in Mumbai will allow us to more effectively support our customers, address local market demands, and strengthen business outcomes.\u201d<\/span><\/p>

Last year, IAS<\/span> <\/span>announced<\/span><\/a> a series of market expansions into key APAC markets\u2014China, Hong Kong, Taiwan, Thailand, and Vietnam\u2014along with senior leadership appointments. IAS\u2019s APAC in-market operations now include multiple markets across Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand and Vietnam.<\/span><\/p>

About Integral Ad Science<\/b><\/span><\/p>

Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry\u2019s most actionable data to drive superior results for the world\u2019s largest advertisers, publishers, and media platforms. IAS\u2019s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com\u00a0<\/span><\/p>

Contact:<\/span> <\/span>press@integralads.com<\/span><\/a>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Company Opens Office in Mumbai, its Third Office in India MUMBAI, March 27, 2025 \u2014\u00a0Integral Ad Science (IAS), a leading global media measurement and optimisation platform, today announced the expansion of its India footprint with a new office in Mumbai,…<\/p>\n","protected":false},"author":59,"featured_media":327692,"menu_order":0,"template":"","portfolio-types":[77],"class_list":["post-340465","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-news"],"acf":[],"yoast_head":"\nIAS Expands Operations in India to Address Demand for Digital Measurement and Optimisation - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/news\/ias-expands-operations-india-demand-digital-measurement-optimisation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS Expands Operations in India to Address Demand for Digital Measurement and Optimisation\" \/>\n<meta property=\"og:description\" content=\"Company Opens Office in Mumbai, its Third Office in India MUMBAI, March 27, 2025 \u2014\u00a0Integral Ad Science (IAS), a leading global media measurement and optimisation platform, today announced the expansion of its India footprint with a new office in Mumbai,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/news\/ias-expands-operations-india-demand-digital-measurement-optimisation\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-26T23:34:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/apac\/news\/ias-expands-operations-india-demand-digital-measurement-optimisation\/\",\"url\":\"https:\/\/integralads.com\/apac\/news\/ias-expands-operations-india-demand-digital-measurement-optimisation\/\",\"name\":\"IAS Expands Operations in India to Address Demand for Digital Measurement and Optimisation - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/integralads.com\/apac\/news\/ias-expands-operations-india-demand-digital-measurement-optimisation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/apac\/news\/ias-expands-operations-india-demand-digital-measurement-optimisation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"datePublished\":\"2025-03-26T23:34:40+00:00\",\"dateModified\":\"2025-03-26T23:34:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/integralads.com\/apac\/news\/ias-expands-operations-india-demand-digital-measurement-optimisation\/#breadcrumb\"},\"inLanguage\":\"en-APAC\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integralads.com\/apac\/news\/ias-expands-operations-india-demand-digital-measurement-optimisation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\/\/integralads.com\/apac\/news\/ias-expands-operations-india-demand-digital-measurement-optimisation\/#primaryimage\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integralads.com\/apac\/news\/ias-expands-operations-india-demand-digital-measurement-optimisation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integralads.com\/apac\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IAS Expands Operations in India to Address Demand for Digital Measurement and Optimisation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integralads.com\/#website\",\"url\":\"https:\/\/integralads.com\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integralads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-APAC\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/integralads.com\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\/\/integralads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-APAC\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/integralads\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"IAS Expands Operations in India to Address Demand for Digital Measurement and Optimisation - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/apac\/news\/ias-expands-operations-india-demand-digital-measurement-optimisation\/","og_locale":"en_US","og_type":"article","og_title":"IAS Expands Operations in India to Address Demand for Digital Measurement and Optimisation","og_description":"Company Opens Office in Mumbai, its Third Office in India MUMBAI, March 27, 2025 \u2014\u00a0Integral Ad Science (IAS), a leading global media measurement and optimisation platform, today announced the expansion of its India footprint with a new office in Mumbai,...","og_url":"https:\/\/integralads.com\/apac\/news\/ias-expands-operations-india-demand-digital-measurement-optimisation\/","og_site_name":"Integral Ad Science","article_modified_time":"2025-03-26T23:34:42+00:00","og_image":[{"width":600,"height":600,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@integralads","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/integralads.com\/apac\/news\/ias-expands-operations-india-demand-digital-measurement-optimisation\/","url":"https:\/\/integralads.com\/apac\/news\/ias-expands-operations-india-demand-digital-measurement-optimisation\/","name":"IAS Expands Operations in India to Address Demand for Digital Measurement and Optimisation - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/apac\/news\/ias-expands-operations-india-demand-digital-measurement-optimisation\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/apac\/news\/ias-expands-operations-india-demand-digital-measurement-optimisation\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","datePublished":"2025-03-26T23:34:40+00:00","dateModified":"2025-03-26T23:34:42+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/apac\/news\/ias-expands-operations-india-demand-digital-measurement-optimisation\/#breadcrumb"},"inLanguage":"en-APAC","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/apac\/news\/ias-expands-operations-india-demand-digital-measurement-optimisation\/"]}]},{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/apac\/news\/ias-expands-operations-india-demand-digital-measurement-optimisation\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science logo"},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/apac\/news\/ias-expands-operations-india-demand-digital-measurement-optimisation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/apac\/"},{"@type":"ListItem","position":2,"name":"IAS Expands Operations in India to Address Demand for Digital Measurement and Optimisation"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-APAC"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"en-APAC","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/portfolio\/340465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/users\/59"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/portfolio\/340465\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/media\/327692"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/media?parent=340465"}],"wp:term":[{"taxonomy":"portfolio-types","embeddable":true,"href":"https:\/\/integralads.com\/apac\/wp-json\/wp\/v2\/portfolio-types?post=340465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}