{"id":347068,"date":"2026-03-12T13:12:50","date_gmt":"2026-03-12T13:12:50","guid":{"rendered":"https:\/\/integralads.com\/news\/kamelia-aryafar-joins-integral-ad-science-ias-board-of-directors\/"},"modified":"2026-05-19T05:18:53","modified_gmt":"2026-05-19T05:18:53","slug":"kamelia-aryafar-joins-integral-ad-science-ias-board-of-directors","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/apac\/news\/kamelia-aryafar-joins-integral-ad-science-ias-board-of-directors\/","title":{"rendered":"Kamelia Aryafar Joins Integral Ad Science (IAS) Board of Directors"},"content":{"rendered":"\n<p>Netflix Head of AI, Members and former Google AI and engineering leader brings deep experience scaling AI to IAS\u00a0<\/p>\n\n<p><strong>NEW YORK \u2013 March 12, 2026 <\/strong>\u2013 Integral Ad Science (IAS), a global leader in media quality, today announced that Kamelia Aryafar, Head of AI, Members at Netflix joined IAS\u2019s Board of Directors, effective immediately. Kamelia is a seasoned technology executive with extensive experience building and scaling artificial intelligence (AI) across platforms and companies. She brings deep expertise in artificial intelligence and product innovation to help guide IAS\u2019s technology strategy and long-term growth.<\/p>\n\n<p>\u201cWe are excited to welcome Kamelia to our Board of Directors. She is a forward-thinking leader with deep expertise in AI and across engineering, making her a strong addition to our board,\u201d said Lisa Utzschneider, CEO of IAS. \u201cAs Head of AI at Netflix, Kamelia led the development and deployment of AI at global scale, powering some of the world\u2019s most advanced personalization and content systems. Her experience is incredibly valuable as IAS advances its AI strategy and continues to drive innovation, quality, and performance in a rapidly evolving media landscape.\u201d<\/p>\n\n<p>Kamelia is a senior technology executive with extensive experience building and scaling AI-driven products. Prior to Netflix, she was at Google, where she co-founded and led engineering for major AI products, including Gemini Enterprise and business, Google Agentspace and Vertex AI Search. She also served as EVP, Chief Algorithms and Analytics Officer, and a board member at <a href=\"http:\/\/overstock.com\">Overstock.com<\/a> (Bed Bath and Beyond), where she oversaw engineering, AI and product. Earlier in her career, she worked at Etsy helping embed machine learning and AI across the organization.<\/p>\n\n<p>\u201cAI is rapidly transforming how advertising performance is measured and optimized,\u201d said Kamelia Aryafar. \u201cIAS built a strong foundation applying AI to improve media quality, strengthen measurement, and help advertisers drive measurable outcomes. I look forward to working with the board and the leadership team as IAS continues to innovate for advertisers, publishers and consumers.\u201d<\/p>\n\n<p>Kamelia joins fellow Board members Bob Lord and Krishan Bhatia who <a href=\"https:\/\/integralads.com\/news\/bob-lord-and-krishan-bhatia-join-ias-new-board-of-directors\/\">joined IAS\u2019s Board of Directors <\/a>in January.\u00a0<\/p>\n\n<p><strong>About Integral Ad Science<\/strong><\/p>\n\n<p>Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry\u2019s most actionable data to drive superior results for the world\u2019s largest advertisers, publishers, and media platforms. IAS\u2019s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust, safety, and transparency in digital media quality. For more information, visit <a href=\"http:\/\/integralads.com\">integralads.com<\/a>.<\/p>\n\n<p><\/p>\n\n<p><\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Netflix Head of AI, Members and former Google AI and engineering leader brings deep experience scaling AI to IAS\u00a0 NEW YORK \u2013 March 12, 2026 \u2013 Integral Ad Science (IAS), a global leader in media quality, today announced that Kamelia&#8230;<\/p>\n","protected":false},"author":59,"featured_media":346027,"menu_order":0,"template":"","portfolio-types":[77,78],"class_list":["post-347068","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-news","portfolio-types-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kamelia Aryafar Joins Integral Ad Science (IAS) Board of Directors - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/news\/kamelia-aryafar-joins-integral-ad-science-ias-board-of-directors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kamelia Aryafar Joins Integral Ad Science (IAS) Board of Directors\" \/>\n<meta property=\"og:description\" content=\"Netflix Head of AI, Members and former Google AI and engineering leader brings deep experience scaling AI to IAS\u00a0 NEW YORK \u2013 March 12, 2026 \u2013 Integral Ad Science (IAS), a global leader in media quality, today announced that Kamelia...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/apac\/news\/kamelia-aryafar-joins-integral-ad-science-ias-board-of-directors\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-19T05:18:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/03\/image-861x1024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"861\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/apac\\\/news\\\/kamelia-aryafar-joins-integral-ad-science-ias-board-of-directors\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/apac\\\/news\\\/kamelia-aryafar-joins-integral-ad-science-ias-board-of-directors\\\/\",\"name\":\"Kamelia Aryafar Joins Integral Ad Science (IAS) Board of Directors - 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