{"id":295537,"date":"2021-03-29T16:00:00","date_gmt":"2021-03-29T16:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/contextual-targeting-cookie-webinar\/"},"modified":"2023-07-12T05:01:01","modified_gmt":"2023-07-12T05:01:01","slug":"contextual-targeting-cookie-webinar","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/contextual-targeting-cookie-webinar\/","title":{"rendered":"On Demand: While the Cookie Crumbles, Will Contextual Targeting Rise?"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/insider2021dev.wpengine.com\/wp-content\/uploads\/2021\/03\/AU_Cookieless_Contextual_Webinar_email_header_on-demand-1-760x398.jpg\"><\/p>\n<p>For years, we&#8217;ve been using cookies to track our website visitors and collect data that helps us target ads to the right audiences. We also use them to learn about what our visitors are checking out online when they aren&#8217;t on our websites. But the way we use cookies will change dramatically with Google&#8217;s announcement that it will phase out third-party cookies on Chrome browsers by 2022.<\/p>\n<p>Join industry experts, <strong>Jess Miles, ANZ Country Manager, IAS<\/strong>, J<strong>onas Jaanimagi, Tech Lead, IAB Australia<\/strong>, <strong>Melissa George, Digital Media Manager, GSK<\/strong>, and <strong>Christophe Eymery, Head of Media &amp; Customer Engagement, SEEK<\/strong> as they discuss these challenges and how marketers in Australia can pivot their digital strategies to account for the upcoming changes in the industry.<\/p>\n<p>This webinar is now available on-demand. <strong>Download<\/strong> and <strong>watch<\/strong> below!<\/p>\n<p><strong>Key topics of discussion include:<\/strong><\/p>\n<ul>\n<li>The <strong>consequences<\/strong> of the <strong>death of third-party cookies<\/strong><\/li>\n<li>The <strong>impact<\/strong> of customer <strong>data privacy regulations<\/strong> and how marketers can <strong>navigate a permissions based economy<\/strong><\/li>\n<li>How marketers in Australia will <strong>pivot<\/strong> their <strong>strategies in a cookieless world<\/strong><\/li>\n<li>The <strong>role contextual targeting<\/strong> will play in driving relevance and resonance and its impact on publishers.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>For years, we&#8217;ve been using cookies to track our website visitors and collect data that helps us target ads to the right audiences. We also use them to learn about what our visitors are checking out online when they aren&#8217;t&#8230;<\/p>\n","protected":false},"author":22,"featured_media":293781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[214,215,220],"tags":[],"class_list":["post-295537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contextual-targeting-apac","category-featured-apac","category-webinars-videos-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>On Demand: While the Cookie Crumbles, Will Contextual Targeting Rise? - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/contextual-targeting-cookie-webinar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On Demand: While the Cookie Crumbles, Will Contextual Targeting Rise?\" \/>\n<meta property=\"og:description\" content=\"For years, we&#8217;ve been using cookies to track our website visitors and collect data that helps us target ads to the right audiences. 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