{"id":295538,"date":"2021-03-26T04:00:00","date_gmt":"2021-03-26T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/your-2021-guide-to-the-om-sdk\/"},"modified":"2023-07-12T05:01:22","modified_gmt":"2023-07-12T05:01:22","slug":"your-2021-guide-to-the-om-sdk","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/your-2021-guide-to-the-om-sdk\/","title":{"rendered":"Your 2021 Guide to the OM SDK"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-128353\" src=\"\/wp-content\/uploads\/2021\/03\/Insider-2021_1296x760_OMSDK-760x446.jpg\" alt=\"digital-advertising-guide\" width=\"760\" height=\"446\"><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">As part of the IAB Working Group for The Open Measurement Software Development Kit (OM SDK), we are excited to support the expansion of standardised measurement to Open Web Video, available now for integration! The OM for Open Web Video SDK takes standardisation a step further for all industry players and helps fill the gaps left by the deprecation of VPAID (Video Player Ad Interface Definition).&nbsp;<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cThe release of Open Measurement for Web Video finally brings a first-class measurement solution to all web video,\u201d<\/span><\/i><span style=\"font-weight: 400;\"> said Tom Sharma, Chief Product Officer, Integral Ad Science. <\/span><i><span style=\"font-weight: 400;\">\u201cExtending Open Measurement offers our customers a single standard across web and mobile apps that is trusted, transparent, and secure.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Measurement on Open Web can be tricky since increased freedom to run and deploy code in real-time makes fragmentation among measurement and metrics more likely. This update also gives more autonomy to publishers who are looking to maintain the security and control of their video players.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We are excited about the release of this major milestone and to continue to support a standardised industry. Download our OM SDK Mini Guide below to learn more about the OM SDK and this new update for Open Video!<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As part of the IAB Working Group for The Open Measurement Software Development Kit (OM SDK), we are excited to support the expansion of standardised measurement to Open Web Video, available now for integration! The OM for Open Web Video&#8230;<\/p>\n","protected":false},"author":22,"featured_media":294038,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[215,216],"tags":[],"class_list":["post-295538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-apac","category-resources-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Your 2021 Guide to the OM SDK - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/your-2021-guide-to-the-om-sdk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your 2021 Guide to the OM SDK\" \/>\n<meta property=\"og:description\" content=\"As part of the IAB Working Group for The Open Measurement Software Development Kit (OM SDK), we are excited to support the expansion of standardised measurement to Open Web Video, available now for integration! 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