{"id":295541,"date":"2021-03-24T04:00:00","date_gmt":"2021-03-24T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-launches-globally-accredited-training\/"},"modified":"2023-07-12T05:01:40","modified_gmt":"2023-07-12T05:01:40","slug":"ias-launches-globally-accredited-training","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/ias-launches-globally-accredited-training\/","title":{"rendered":"IAS Launches Globally Accredited Training for Digital Ad Verification"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-128397\" src=\"\/wp-content\/uploads\/2021\/03\/IAS_Academy_launch_email_header-760x380.jpg\" alt=\"\" width=\"760\" height=\"380\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Ad verification specialist Integral Ad Science (IAS) has launched <a href=\"https:\/\/go.integralads.com\/IAS-Academy-Registration.html\">IAS Academy<\/a>, which it claims is the industry\u2019s first globally accredited training program for digital ad verification.<\/p>\n<p>The program provides training to digital media and advertising professionals from IAS experts and is designed to empower digital advertising professionals to become experts in digital ad verification and its implementation during campaigns, the company said.<\/p>\n<p>The program covers topics such as brand suitability and ad fraud, media quality measurement, programmatic, and advertising channels and environments including mobile, video, CTV, and more. IAS Academy includes self-paced assessments and four badge levels: IAS Verification Foundation; IAS Product Expert; IAS Verification Specialist: Set Up; and IAS Verification Specialist: Tagging &amp; Technical.<\/p>\n<p>\u201cIn a fast-paced environment where technology evolves quickly, we\u2019re proud to offer this program to the industry, helping marketers better control their media investments and deliver optimal outcomes for their campaigns,&#8221; said Tony Marlow, CMO at IAS.<\/p>\n<p>For the industry, this education is essential, since technology is evolving at a rapid pace and media spend is constantly scrutinised, contends\u00a0Diana Romero, Manager, Digital Standards and Partnerships, Publicis Media. &#8220;IAS was able to bring together all the fundamental elements of digital advertising, adding further confidence through sharing best practices on an industry-wide level through their IAS Academy program,&#8221; she adds.<\/p>\n<p><em>This article was first published in Campaign in Asia. <a href=\"https:\/\/go.integralads.com\/IAS-Academy-Registration.html\">Request to enroll<\/a> today!<\/em><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Ad verification specialist Integral Ad Science (IAS) has launched IAS Academy, which it claims is the industry\u2019s first globally accredited training program for digital ad verification. The program provides training to digital media and advertising professionals from IAS experts&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[218],"tags":[],"class_list":["post-295541","post","type-post","status-publish","format-standard","hentry","category-insights-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS Launches Globally Accredited Training for Digital Ad Verification - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/ias-launches-globally-accredited-training\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS Launches Globally Accredited Training for Digital Ad Verification\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Ad verification specialist Integral Ad Science (IAS) has launched IAS Academy, which it claims is the industry\u2019s first globally accredited training program for digital ad verification. 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