{"id":295542,"date":"2021-03-19T04:00:00","date_gmt":"2021-03-19T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-tag-recertification\/"},"modified":"2023-07-12T05:01:52","modified_gmt":"2023-07-12T05:01:52","slug":"ias-tag-recertification","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/ias-tag-recertification\/","title":{"rendered":"IAS Achieves Recertification From The Trustworthy Accountability Group"},"content":{"rendered":"

\"\"<\/p>\n

Integral Ad Science (IAS), a global leader in digital ad verification, today announced that the company has achieved global recertification from the Trustworthy Accountability Group (TAG) for 2021. IAS successfully earned all three of TAG\u2019s certification seals that apply to its ad verification technology.<\/p>\n

\u201cA longstanding member of TAG, IAS is committed to providing our partners with the trusted tools to control and protect their advertising investments,\u201d said Lisa Utzschneider, CEO, IAS. \u201cWe\u2019re proud to achieve these recertifications from TAG because our mission is to be\u00a0the global benchmark for trust and transparency in digital media quality for our partners.\u201d<\/p>\n

For 2021, IAS completed the rigorous evaluations required to achieve recertification for TAG\u2019s Certified Against Fraud, Certified Against Piracy, and Brand Safety Certified Programs. This recertification reinforces IAS\u2019s continued leadership in ad verification, as TAG has become recognized as the leading global standards program around criminal activity and brand safety. According to IAS\u00a0data<\/a>, campaigns for which optimization tools and strategies were not present tended to encounter levels of fraud up to 25x higher than those optimized against fraud.<\/p>\n

\u201cWith this recertification, IAS continues to take a leadership role in raising standards for trust, transparency, and brand safety across the global digital advertising industry,\u201d said Mike Zaneis, CEO of TAG. \u201cIAS has demonstrated its ongoing commitment to TAG\u2019s standards and building a brand safe ecosystem for brands, agencies, publishers, and platform partners.\u201d<\/p>\n

 <\/p>\n

This article was first published in B&T\u00a0<\/em><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Integral Ad Science (IAS), a global leader in digital ad verification, today announced that the company has achieved global recertification from the Trustworthy Accountability Group (TAG) for 2021. 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