{"id":295543,"date":"2021-03-10T05:00:00","date_gmt":"2021-03-10T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/the-power-of-context-au\/"},"modified":"2023-08-08T23:20:59","modified_gmt":"2023-08-08T23:20:59","slug":"the-power-of-context-au","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/the-power-of-context-au\/","title":{"rendered":"The Power of Context, AU Consumer Research Report"},"content":{"rendered":"<h4><strong>Context Matters<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">The digital advertising landscape is shifting, and one thing has been made clear: context is critical. Imagine reading an article about a luxury hotel, then noticing an ad for used cars. Or making your weekly grocery purchase and seeing an advertisement for computers.<\/span><\/p>\n<p>You might think those ads aren\u2019t right for you, since they\u2019re not related to the content you are interested in. And you\u2019re not alone. In fact, <strong>86% of consumers in Australia think contextual advertising relevance &#8211; whether an ad is relevant to the content on the page &#8211; is at least somewhat important.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">For technology like programmatic, targeting a user based on the context of the page can prove highly effective- not to mention providing a viable alternative for cookieless audience targeting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our <strong>latest research<\/strong> also shows how <strong>contextually relevant<\/strong> ads affect consumer ability to recall the ads and foster a favorable consumer opinion toward the brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Download the <strong>Power of Context Australia<\/strong>\u00a0research today to learn how contextual adjacencies of your ads can maximize impact and cost efficiency of your campaigns.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Context Matters The digital advertising landscape is shifting, and one thing has been made clear: context is critical. Imagine reading an article about a luxury hotel, then noticing an ad for used cars. Or making your weekly grocery purchase and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":305420,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[223,219,216,221],"tags":[],"class_list":["post-295543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-apac","category-research-apac","category-resources-apac","category-topics-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Power of Context, AU Consumer Research Report - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/the-power-of-context-au\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Power of Context, AU Consumer Research Report\" \/>\n<meta property=\"og:description\" content=\"Context Matters The digital advertising landscape is shifting, and one thing has been made clear: context is critical. 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