
{"id":295544,"date":"2021-03-05T05:00:00","date_gmt":"2021-03-05T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/think-youre-streaming-on-a-ctv\/"},"modified":"2023-07-12T05:04:11","modified_gmt":"2023-07-12T05:04:11","slug":"think-youre-streaming-on-a-ctv","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/think-youre-streaming-on-a-ctv\/","title":{"rendered":"Think you\u2019re streaming on a CTV? Think again."},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Consumers on couches are spending more time than ever binge-watching streaming content on connected TV devices, but have you ever tried explaining that to them? Chances are, many consumers are unaware of the differences between streaming devices, let alone the technology behind them. Fancy yourself an expert? Check out the roadmap below to see whether you\u2019re streaming through a CTV device.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-127915 size-full\" src=\"\/wp-content\/uploads\/2021\/03\/CTV_flowchart_infographic_final_AUS-scaled.jpg\" alt=\"\" width=\"1164\" height=\"2560\" \/><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumers on couches are spending more time than ever binge-watching streaming content on connected TV devices, but have you ever tried explaining that to them? Chances are, many consumers are unaware of the differences between streaming devices, let alone the&#8230;<\/p>\n","protected":false},"author":22,"featured_media":294043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[209,210],"tags":[],"class_list":["post-295544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-channels-apac","category-ctv-video-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Think you\u2019re streaming on a CTV? 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