{"id":295912,"date":"2021-03-03T05:00:00","date_gmt":"2021-03-03T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/the-basics-of-brand-safety\/"},"modified":"2023-08-09T13:28:18","modified_gmt":"2023-08-09T13:28:18","slug":"the-basics-of-brand-safety","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/the-basics-of-brand-safety\/","title":{"rendered":"The Basics of Brand Safety"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"295912\" class=\"elementor elementor-295912\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-3226b8c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"41168\" data-id=\"3226b8c9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-260327a6\" data-eae-slider=\"57132\" data-id=\"260327a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49b61365 elementor-widget elementor-widget-text-editor\" data-id=\"49b61365\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p>The Internet is home to many different types of content \u2014 educational, inspiring, entertaining to name a few. But not every web page should deliver your message. With the rise of fake news and brand safety issues making headlines, it\u2019s more important than ever to ensure your advertising appears alongside content that is right for your brand. We\u2019re here to not only protect your brand equity and spend from unnecessary risk, but we are also giving you greater control around the context in which your message appears.<\/p><p>At IAS, our measurement and blocking technologies are used by the world\u2019s largest brands. That means your ads won\u2019t serve on pages that we\u2019ve identified as unsafe based on your risk thresholds. And you have the data to prove it.<\/p><p>We analyze brand risk at the page level based on multiple variables including text, inbound and outbound links, and the URL. We group risk into eight different categories. Additional specifications are available for geo-compliance, keywords, and custom site lists. Across 40 languages. If the page doesn\u2019t meet all of your specifications, your ad won\u2019t serve.<\/p><p>For your programmatic buys, we\u2019ve also developed predictive targeting segments accessible in all major demand-side platforms.<\/p><h3><strong>Our Approach to Brand Safety<\/strong><\/h3><p>We dynamically score individual pages so you know exactly what type of content will appear with your advertising. Whether it\u2019s adult content, alcohol, gambling, hate speech, illegal downloads, illegal drugs, offensive language, or violence, we\u2019ll work closely with you to set brand safety thresholds for each campaign, and save you from wasted impressions. We can also create custom keyword lists for additional protection.<\/p><p>To learn more about our brand safety solutions, download the Toolkit below!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00a0 The Internet is home to many different types of content \u2014 educational, inspiring, entertaining to name a few. But not every web page should deliver your message. With the rise of fake news and brand safety issues making headlines,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":305534,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[223,175],"tags":[],"class_list":["post-295912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-apac","category-guides-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Basics of Brand Safety - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/the-basics-of-brand-safety\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Basics of Brand Safety\" \/>\n<meta property=\"og:description\" content=\"\u00a0 The Internet is home to many different types of content \u2014 educational, inspiring, entertaining to name a few. 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