{"id":295983,"date":"2021-02-22T05:00:00","date_gmt":"2021-02-22T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/quick-bytes-video-brand-suitability-to-reach-the-right-consumers\/"},"modified":"2023-07-12T06:17:35","modified_gmt":"2023-07-12T06:17:35","slug":"quick-bytes-video-brand-suitability-to-reach-the-right-consumers","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/quick-bytes-video-brand-suitability-to-reach-the-right-consumers\/","title":{"rendered":"Quick Bytes Video: Brand Suitability to reach the right consumers"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">In the next video of the Quick Bytes series, we help you stay up to date by bringing you a quick guide to one of the latest developments in digital advertising: Brand Suitability.<\/p>\n<p>Brand Suitability is much more than avoiding ad placements alongside obviously inappropriate online content. It\u2019s about identifying the places online that work for a brand to effectively reach the right consumers. The ability for advertisers to display ads alongside relevant context is crucial as it can have a dramatic impact on consumer perception.<\/p>\n<p>This is where Brand Suitability comes in. By employing sophisticated contextual technology &#8211; that dynamically understands the nuances of context and sentiment of online content &#8211; advertisers can ensure their brands appear adjacent to content that is most relevant to their brand message or image. Brand Suitability is a game changer that lets brands choose the relevant environments for their ads; a foundational step in making lasting connections with online audiences. Advertisers now have the opportunity to reach their target audiences in a suitable context and optimise their digital media buys.<\/p>\n<p>Watch the Quick Bytes Brand Suitability video now.<br \/>\n<iframe src=\"https:\/\/www.youtube.com\/embed\/VjmCKDXGnJI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>To watch all our Quick Bytes videos, go to the <a href=\"https:\/\/youtube.com\/playlist?list=PLzughU1LzWuJIx3zBV3qkO9o3eIfMvyCo\">YouTube playlist<\/a>.<\/p>\n<p>If you want to discover more, download our <a href=\"https:\/\/integralads.com\/uk\/solutions\/brand-safety-suitability\/\">Brand Safety and Suitability Toolkit<\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the next video of the Quick Bytes series, we help you stay up to date by bringing you a quick guide to one of the latest developments in digital advertising: Brand Suitability. Brand Suitability is much more than avoiding&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[223,221],"tags":[],"class_list":["post-295983","post","type-post","status-publish","format-standard","hentry","category-brand-safety-suitability-apac","category-topics-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Quick Bytes Video: Brand Suitability to reach the right consumers - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/quick-bytes-video-brand-suitability-to-reach-the-right-consumers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quick Bytes Video: Brand Suitability to reach the right consumers\" \/>\n<meta property=\"og:description\" content=\"In the next video of the Quick Bytes series, we help you stay up to date by bringing you a quick guide to one of the latest developments in digital advertising: Brand Suitability. 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