{"id":295991,"date":"2021-01-25T05:00:00","date_gmt":"2021-01-25T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/video-isnt-video-if-it-isnt-seen\/"},"modified":"2023-07-12T06:21:21","modified_gmt":"2023-07-12T06:21:21","slug":"video-isnt-video-if-it-isnt-seen","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/video-isnt-video-if-it-isnt-seen\/","title":{"rendered":"Video isn&#8217;t video if it isn&#8217;t seen"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-126866\" src=\"\/wp-content\/uploads\/2021\/01\/loewe-technologies-RcHrDxZrLBA-unsplash-760x507.jpg\" alt=\"\" width=\"760\" height=\"507\" \/><\/p>\n<p><strong>Nothing is more powerful than connecting with consumers with sight, sound, and motion. But video inventory is more susceptible than display to fraud, brand risk, and being out of view. <\/strong><\/p>\n<p>So as online video advertising increases in demand \u2014 and cost \u2014 it\u2019s critical to make sure video ads have the opportunity to be seen and heard. Our coverage is available across Display as well as Video<\/p>\n<p class=\"cap\"><strong>Trusted<\/strong><\/p>\n<p>Measuring video viewability across desktop and mobile is about more than just whether the player is on the screen. Ads need to be playing to be considered viewable. Our technology gives you all the viewability metrics to assess the experience and ensure you\u2019re making the right impact with your target audience.<\/p>\n<p class=\"cap\"><strong>Optimization<\/strong><\/p>\n<p>Video ads are valuable and come at a premium. Don\u2019t let a single dollar go to waste. We\u2019ll arm you with real-time blocking to prevent your ads from serving on pages that are unsafe, fraudulent, or to a user in the wrong location. And for your programmatic buys, turn on pre-bid targeting to ensure you\u2019re bidding on the best placements available.<\/p>\n<p><strong>Our approach to video<\/strong><\/p>\n<p>Whether a direct or programmatic buy, we ensure video ads are viewable, fraud-free, and in the right environment and markets. And we go beyond basic metrics to provide greater insight into how, when, and where people are engaging with video ads \u2014 so you can optimize current campaigns and plan future ones. Reach your consumers without compromising your standards\u2014great stories deserve to be heard.<\/p>\n<p><strong>To make sure your CTV and video inventory is seen and heard,\u00a0 <a href=\"\/apac\/contact-us\/\">Contact Us <\/a><\/strong><strong>to learn more about IAS&#8217;s CTV offering<\/strong><strong>.<\/strong><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nothing is more powerful than connecting with consumers with sight, sound, and motion. But video inventory is more susceptible than display to fraud, brand risk, and being out of view. So as online video advertising increases in demand \u2014 and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":295992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[222,223,209,210,221,227],"tags":[],"class_list":["post-295991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-apac","category-brand-safety-suitability-apac","category-channels-apac","category-ctv-video-apac","category-topics-apac","category-viewability-apac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Video isn&#039;t video if it isn&#039;t seen - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/video-isnt-video-if-it-isnt-seen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video isn&#039;t video if it isn&#039;t seen\" \/>\n<meta property=\"og:description\" content=\"Nothing is more powerful than connecting with consumers with sight, sound, and motion. But video inventory is more susceptible than display to fraud, brand risk, and being out of view. 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