{"id":296000,"date":"2020-12-07T05:00:00","date_gmt":"2020-12-07T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-product-launches-updates-2020\/"},"modified":"2025-05-19T06:56:38","modified_gmt":"2025-05-19T06:56:38","slug":"ias-product-launches-updates-2020","status":"publish","type":"post","link":"https:\/\/integralads.com\/apac\/insider\/ias-product-launches-updates-2020\/","title":{"rendered":"2020 Product Launches from IAS &#8211; A Recap"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Despite the challenges of 2020, IAS focussed on launching the best products to help clients navigate through this unprecedented time for digital advertising to successfully deliver their campaigns in a fraud free, viewable and brand safe environment.<\/span><\/span><\/span><\/span><\/p>\n<p><strong>Here are a just a few of our 2020 product launches. Click <a href=\"\/solutions\/\">here<\/a> for a complete list &#8211; it&#8217;s been a busy year!<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-125223\" src=\"\/wp-content\/uploads\/2020\/11\/context-controlpng_Linkedin-copy-1-760x398.png\" alt=\"\" width=\"760\" height=\"398\" \/><\/p>\n<p><strong>Introducing Context Control:\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">IAS is proud to announce Context Control, IAS&#8217;s Content Avoidance and Contextual Targeting capabilities for your Brand Suitability needs, <\/span><span style=\"font-weight: 400;\">\u00a0which is available through all major DSPs. Our technology is more advanced than ever, delivering control through unmatched precision in classifying content at unprecedented scale.<\/span><\/p>\n<p>Click <a href=\"\/solutions\/brand-safety-suitability\/\">here<\/a> for more details or contact your IAS representation for more information.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-119688\" src=\"\/wp-content\/uploads\/2020\/10\/Google-Automated-Tag-PR-Social-image--760x428.png\" alt=\"\" width=\"760\" height=\"428\" \/><\/p>\n<p><strong>IAS Partners with Google in Building An Industry-Leading Automated Tag<\/strong><\/p>\n<p>IAS and Google Campaign Manager announced the first Automated Tag to seamlessly wrap campaigns with both ad server and third-party verification tags for Campaign Manager.\u00a0 Time spent manually wrapping tags is one of the biggest pain points for digital advertisers today. With IAS\u2019s new Automated Tag, they will now be able to reduce time spent wrapping tags.<\/p>\n<p>Click <a href=\"https:\/\/integralads.com\/apac\/insider\/ias-partners-with-google-in-building-an-industry-leading-automated-tag\/\">here<\/a> to find out more about this fantastic new product offering<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-126324 \" src=\"\/wp-content\/uploads\/2021\/01\/IAS_Channel_Factory_.jpg\" alt=\"\" width=\"760\" height=\"428\" \/><br \/>\n<strong>IAS and Channel Factory Partnership<\/strong><\/p>\n<p>In August, we announced our exciting partnership with Channel Factory. Our new offering, \u2018Channel Science\u2019, gives marketers increased performance and efficiency on YouTube. Together, our channel- and video-level brand safety paired with Channel Factory\u2019s expert curation of YouTube content has created a match made in digital heaven.<\/p>\n<p>Read more about this incredible new product here<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-126334 size-full\" src=\"\/wp-content\/uploads\/2021\/01\/IAS_Amino_Total_Visibility.jpg\" alt=\"\" width=\"760\" height=\"428\" \/><\/p>\n<p><strong>Introducing Total Visibility with Amino Payments<\/strong><\/p>\n<p>Now more than ever, marketers are looking for ways to ensure their advertising budgets are as effective and efficient as possible. Advertisers need to optimize toward inventory that is brand-safe, viewable, and free of invalid traffic, while ensuring they\u2019re getting the most value out of their media budgets.<\/p>\n<p>In an effort to close the transparency gap and assure efficient quality media transactions, IAS has formed an\u00a0<strong>exclusive, industry-first partnership<\/strong>\u00a0with Amino Payments.<\/p>\n<p>You can read more about Total Visibility product <a href=\"\/insider\/total-visibility-amino\/\">here<\/a><\/p>\n<p><strong>Our full list of 2020 product launches and updates can be viewed <a href=\"\/solutions\/\">here<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite the challenges of 2020, IAS focussed on launching the best products to help clients navigate through this unprecedented time for digital advertising to successfully deliver their campaigns in a fraud free, viewable and brand safe environment. Here are a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":296001,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[222,223,212],"tags":[187],"class_list":["post-296000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-apac","category-brand-safety-suitability-apac","category-programmatic-apac","tag-product"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2020 Product Launches from IAS - A Recap - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/apac\/insider\/ias-product-launches-updates-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2020 Product Launches from IAS - A Recap\" \/>\n<meta property=\"og:description\" content=\"Despite the challenges of 2020, IAS focussed on launching the best products to help clients navigate through this unprecedented time for digital advertising to successfully deliver their campaigns in a fraud free, viewable and brand safe environment. 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